You optimize your website. But you realize your subscribers just aren’t clicking through to your emails. Your click-through rate is in a sorry state. And if subscribers aren’t clicking on your links, it means your sales are likely suffering as well. So how much email intervention do your click-through rates really need? Well, it depends on your numbers. Your click-through rate is the percentage of people who clicked on a link in your email out of the total number of people who opened it.
It reveals how people respond to your email content and whether they find your content relevant enough to click on it to learn more. Mailchimp’s 2017 benchmarks for email open rates by industry show click-through rates ranging from 1.25% in the Jordan B2B List industry to 5.13% in the hobby industry. HubSpot benchmarking puts the average click-through rate between 6% and 7%, depending on the number of email campaigns sent and the size of the company. Look at industry averages and compare your numbers to them. If you’re panicking or shaking your head in dismay, you’re not alone. In a 2015 survey of 300 marketers, Ascend2 found that low email click-through rates were the biggest challenge email marketers faced.
Each Part Of The Email
Template you created has a role to play. Your subject line sells the open. But what you do within your email and how you present your link is what sells the click. That is exactly what we are going to talk about in this post. By the end of this post, you will learn about 12 winning strategies to increase your email click-through rates. #1 Have a main call-to-action Look at this and then do this and then do that Have you ever received an email with multiple calls-to-action? Don’t have too many calls to action unless your email style is that of a curated newsletter. Because when you do, your most important thing gets buried and your subscribers never take action on what you want them to do. Always define the main purpose of an email before writing a single word.
Once you’ve done this, it’s easier to design your email so that each element is designed to prompt your subscriber to take the desired action. Dropbox does this very well. Every email they send is based on ONE main call to action. drop box #2 Segment your list Do you send your emails to everyone on your list? Then it’s time for you to stop. Not every email or offer will be relevant to everyone on your email list. The purpose of segmentation is to prevent list burnout when you send too many emails or send emails that are irrelevant to your subscribers. By segmenting your list, you can personalize your content for different groups of subscribers. You can use what members of a segment have in common to send more relevant emails to that segment.
Only Will You Enjoy
higher click-through rates, but also sales. Research has shown that marketers experienced a 760% increase in revenue from targeted campaigns. There are several ways to segment your email list, but here are 3 simple ideas on how to do it. Based on the behavior of actions taken in emails: create a segment of subscribers who have clicked on links in emails or a set of links related to a specific topic or who clicked to register for specific events in an email electronic. Entry Point: Create a segment based on what they chose. Self-selection: Create a segment based on what your subscribers have indicated as their topics of interest #3 Clean up your list An email list deteriorates by about 23% each year.