Have you noticed that many national and international companies use the topic of the moment in their publications to attract more followers to their social networks? This is a marketing and communication technique known as newsjacking. In this article I will explain what it is and how you can use it to gain positioning and followers for your company. INDEX 1What is newsjacking and how does it work? twoTypes of Newsjacking 3Keys to create a good Newsjacking 4Why implement it for your company? 5Examples of good Newsjacking What is newsjacking and how does it work? Newsjacking is a marketing technique that takes advantage of trending events to create content and draw the public’s attention to the company or brand that produces it.
The term was coined by David Meerman Scott, in his 2011 book, “Newsjacking: How to Inject your ideas into a Breaking News Story and Generate Tons of Media Coverage.” This method is useful for your company to reach more people, gain visibility Jordan Email Address get involved in conversations that revolve around the topic of the moment through publications. It is important to clarify that when doing newsjacking, even if you achieve high popularity with your publications, it does not mean that said popularity translates into sales opportunities. You can wear almost anything on trend, as long as it fits with your brand identity. For example, base yourself on what users are doing with an app on their social networks and apply it to your company’s.
As In This Case
Of Heineken Mexico: Good example of Newskacking Heineken Mexico The role of the Community Manager This technique requires a lot of creativity on the part of the Community Manager , since he is the main researcher of trending topics on the Internet and must know how to relate them directly to the service or products you are selling. It is necessary to have a Community Manager in your team, whether internal, freelance, or external, informed, conscientious, creative and ingenious, because he is the link between what happens in the world and in your company. Hence, his role is vital.
Types of Newsjacking Performing a fun and funny newsjacking is an excellent way to engage your followers on social networks , you can achieve it through a video or a GIF, in some cases even with tweets or posts of the trending topic. These types of publications are present all the time and are classified into two types: Newsjacking about periodic or planned events . That is, special dates such as Christmas or Mother’s Day. Newsjacking about current or unpredictable events . These are issues that can arise at any time; It is important to pay attention to current topics to get hooked on them. If used well, they can catapult your company to resounding success.
A Good Tip Is To Do Emotional
Touching the human side of your followers will make them feel identified with the posts you make. Hey! Need help? As a social media agency we can “give you a little hand” to help you. Achieve better results Keys to create a good newsjacking. The main objective of newsjacking is to increase your audience , taking advantage of news and trending topics in your publications. These are the key characteristics for good newsjacking: Creativity : The Community Manager has. The task of researching the trending topic and making your company’s publication fit it. You must be very creative. Speed : The Community Manager must be fast when publishing the trending topic or news. It is likely that a trending topic is being excessively popular during the morning but in. The afternoon another one appears that overshadows it and the first one stops being a trend.