Who is behind a great advertisement or advertising message? How to persuade and connect the product or service with your potential customers? Here I will talk about the responsible specialist: the copywriter or person in charge of drawing the attention of your audience to help them in their purchase process. If you have a company with a physical or online location, or if you need to achieve greater effectiveness in your marketing strategies, the ideal is that you look for a copywriter. But who is he and what are his functions? How to choose the best? Answering these questions is the goal of this post. INDEX 1Emotional selling and copywriter twoWho is a copywriter? 3Duties of a copywriter 4Features: what should you expect from this pro?
5Advantages and disadvantages of hiring a copywriter 6Tips to choose an ideal copywriter for your company 7Persuade through words Emotional selling and copywriter Before explaining exactly what a copywriter is, it is very important that you understand the concept of emotional selling. For what reason? It’s simple: emotions and feelings are the raw material of every advertising message, even if we talk about inbound marketing. This has to Bhutan Email List with modern marketing. In other words, if the objective is to persuade the customer to buy a product or service, it is best to aim at the heart and not at reason. In other words: it is easier to attract when we emotionally capture the attention of our clients, than when we communicate rationally with them.
Emotional Marketing Feeds
On impulses and feelings that turn our products into exclusive preferences. The typical thing when talking about this type of marketing is to think: if the customer thinks or reasons too much in his purchase journey, it is most likely that he will escape us. But if we persuade him from emotion, we would be awakening the uncontrollable impulse to buy the product”. Most importantly, From the inbound methodology, this has a slightly different nuance: you seek to connect through the emotions of the potential client to attract him and help him in the process, but you do not seek to make him buy immediately. You seek to build trust, credibility and genuinely help him in his search.
Therefore, when we talk about a good copywriter, we are referring to the type of specialist who will do everything possible. To connect the product with your buyer personas, through emotionally powerful and inescapable messages. Here I clarify, by emotional I mean and excuse the repetition of words. To the emotion that a paint point causes to your potential client. Moreover, To interconnect that feeling -mostly annoying- with the writing, making them identify. Who is a copywriter? By definition, a copywriter is a person who, together with a multidisciplinary team, is in charge of conceiving. Most importantly, Designing, writing and creating the messages of advertising or marketing campaigns.
He Has Enough Ability
And cunning to captivate the public, seduce and amaze them, many times without them realizing that they are being persuaded. Contrary to what many think, the copywriter transcends his role as editor and becomes a kind of orchestra conductor. Most importantly, He works with designers, art directors, communicators and producers to make the message as effective as possible. Most importantly, Its field of work is wide: advertising and digital marketing agencies, communication offices, newspapers, companies. Measure the impact and effects of said project.