Despite all the ongoing debates about the effectiveness of email marketing, marketers continue to consider it one of the best strategies for driving higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more of a one-on-one communication between the brand and the customer. It is targeted, personalized and designed to generate engagement. In fact, marketing emails are pre-programmed based on various behavioral triggers. However, in the current date, the debate about the effectiveness of email marketing has shifted from base to email marketing vs. social media marketing.
In a survey conducted last year by Ascend2 on effective tactics used in digital marketing, email marketing ranked fifth after SEO, marketing technology, content marketing, and social media marketing. The report may seem surprising, but smart marketers have already fixed it. Instead of judging what ranked where, marketers Peru B2B List to conflate social media marketing (more specifically, Facebook ad marketing) with email marketing. ascent graph Why is it necessary to sync email marketing and Facebook ads? Let’s be honest here. Most of the social media marketing belongs to Facebook.
Since Facebook Encourages
Marketers to drive business through Facebook Ads (and the majority of the world’s population is on Facebook), marketers leave no stone unturned to take advantage of all the possible potential it offers. this platform. Facebook Ads are and can help you narrow down your target audience as well as use various audience filters. In addition, this platform offers better chances of interactions and clicks. Now let’s look at email marketing. An email marketing campaign is successful when you have a healthy email list of subscribers who are genuinely in your brand. This means that you first need to generate leads, for which you usually create a landing page.
Here’s the important fact check now: Social media platforms get on landing pages. Add to this, you have a better reach to promote your content offerings on the social media platform where a massive. Diverse user base is engaging day in and day out. In fact, Facebook ads are a great way to drive traffic to your dedicated landing page. Where they can opt in to your email lists. Another important fact is that Facebook ads often lead users to connect with the brand directly in Messenger to request offers and other information. A Facebook Messenger bot in this case plays a crucial role in user interaction and engagement. Once a user starts interacting with your Messenger bot, you continue to send relevant information from time to time. Unless they manually tell you to STOP.
In Fact, These Bots Capture
Potential customer information from the user’s social profile. This information then for ads, progressive profiles, and eventually email signups. So, as you see, it’s a chain of activities that are interdependent on each other. If you are linking your Facebook ad marketing with email marketing automation, you can generate a better ROI. Let’s explore in detail how: Facebook email marketing and its impact on PS conversion rates. Facebook email marketing definitely does not mean “send emails from Facebook”. I couldn’t help but write this because I heard one of my classmates say it! It is not.