Marketers or digital marketing agencies around the world are still looking for innovative ways to target subscribers. They are the vanguard of innovation and change. At the beginning of the year, the focus of all marketers was to innovate and ensure that they are fighting the disruptive forces around the world that originate in all industries. Fourth revolution technologies like AI [artificial intelligence] had already started to challenge marketers and pushed them to adopt new ways of working. Now, in the post-pandemic world of 2020, it becomes more and more challenging for marketers or digital marketing agencies to adapt to new ways of working in the world of ‘New Normal’ and social distancing. Salesforce publishes the ‘State of Marketing’ report annually that provides insights and trends from a host of marketers around the world.
In this blog, we will explore the key excerpts from the 2020 report: Hire a team of SFMC experts to help you manage your email campaign Key excerpts from the report 1. Innovation is the key Based on research and analysis, it can be said with confidence that consumer expectations are increasing on how marketers interact with them. Marketers must also rise to the occasion to provide customers with a personalized experience. According to the Namibia WhatsApp Number List conducted on consumers and business buyers, 84% of customers mentioned that the experience provided by the company is as important as its products and services. This is an 80% increase from 2018. According to the analysis of the third State of the Connected Customer report, 71% of consumers use multiple channels to make a final purchase, such as e-commerce websites, social networks, Facebook, etc.
Those Subscribers Now Expect
Marketers to provide them with dynamic engagements in the current channel based on their activities in the previous channel. The above expectation is also reflected in the report, where more than half of marketers said their multi-channel content is dynamic. This number has increased tremendously since 2018, when it was around ~30%. According to the survey, 84% of customers want companies to provide a better experience. For example, along with products and services. Meeting privacy concerns is another priority for today’s customers. All consumer data is stored by companies and this must be done legally . Customers must be informed about the sharing of their data. Customers prefer to share their information and trust the brand; They are aware that the privacy of their data will.
The tools and platforms used by marketers are constantly evolving and the customer expects them to meet their demand. Marketers around the world are investing in new systems platforms to collect customer data and then intelligently target them. Below are the top priorities marketers need to address. Marketer’s Top Priorities 2. The use of artificial intelligence [AI] has been the key factor There was a time when artificial intelligence was a buzzword and almost everyone, including marketers, was talking about it. But this report suggests that marketers have now started using AI and are also benefiting from its use. This year’s survey shows that AI, as reported by marketers, has seen a huge uptick in adoption. According to the report, about 86% of marketers have reported using AI this year compared to 29% in 2018.
With The Help Of Artificial Intelligence
Marketers can perform tasks that were not possible before. Artificial intelligence helps them understand patterns in customer behavior and then gives marketers actionable advice. For example, AI can help recommend. The best time for a customer to open an email and then send it at that time. Marketers are also using various data sources to get more up-to-date information about customers. The number of marketers using this data-driven tactic to drive customer engagement is as high as 78%. Marketers use approximately 12 data sources to get the right information about customers. The main sources of customer data in the image are for transactional data, i.e. purchase history, stated interests/preferences [update preference center], and known digital identities [data collected from websites].