Landing Page Optimization Tips (Backed by Psychology)

Do you know which strategy works best to turn a visitor into a qualified lead in the conversion process? Yes, you got it right! They are landing pages. Landing pages are an essential part of any inbound marketing campaign, because they have the unique ability to convert a stranger into a qualified lead. So what do you do to create a landing page that converts? The answer to this is: create a landing page backed by subscriber psychology. Psychology actually serves as a magic wand to optimize your conversions. Understanding the minds of your customers is your license to capture their attention.

Although its users are humans who come from different walks of life, all of their minds work in a similar way, which makes their behavior quite predictable. By doing this, you can make predictions such as what makes visitors take actions and what makes them leave your page. In this article, we’ll talk about how to design a landing page backed by psychological Trinidad and Tobago B2B List that are sure to persuade visitors to take action. Use compelling headlines Use great headlines to capture the attention of visitors and entice them to stay longer on your page to evaluate your offers. People care a lot about themselves, so create a landing page that focuses on your visitors.

Do everything You Can

To make the page about the visitor: speak in their language, solve their problem, offer them something for free, etc. Use the principle of ” self-theory” . Take the unique selling point of your product/service and seamlessly place it on your landing page to get the most out of your headline. Use the right keywords to grab the attention of your potential customers. Source: Muzzle In the example above, Muzzle, a mac app that mutes on-screen notifications, fully embraces this no-reveal mentality on its landing page. Visitors who visit your page are greeted with lots of notifications at the top left of the screen. They have sensationally used animation to convey the usefulness of the app without a detailed explanation.

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Use visual directional cues The ‘deictic gaze’ theory states that human sight goes instantly to where another person is looking. Directional cues point out spots on your landing pages that can help with conversions. Directional cues like arrows, lines, asymmetric layouts, encapsulation, human images can be used to effectively guide your visitors by hand. Direct them towards your call to action button. Source: Backlinko Here we can see that Backlinko uses an arrow (which is a form of directional sign) to guide their visitors to enter their email address and sign up. attractive videos Having videos on landing pages can increase conversions by 80%.

To Generate A Higher Engagement

You need to make sure your video should be up to 2 minutes long. Typically, explainer, testimonial, and background videos are used on landing pages. Three reasons why you should include videos on your landing pages are. Increase the time people spend on your page and allow the brand message to filter through. Build the trust factor when you introduce yourself or an employee. It serves as a good option for people who hate reading. Source: Lockergenie In the example above, LockerGenie uses a video on the landing page. Keep your audience engaged by describing pain points in detail. The five seconds of the video show an animated man running around with a handful of dirty clothes.

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