Have you heard the terms marketing funnel and sales funnel? A couple of fundamental concepts when talking about the different types of digital marketing, as it is in inbound marketing . Certainly you have already heard of them and that is why you are here today. That is why our guest, Valentina Giraldo from Rock Content , will address the meaning of funnels, the types of content that are recommended to be developed in each of its phases, and the differences that exist between each of the funnels. Without further delay, let’s get started! INDEX 1What is the marketing and sales funnel? twoDifferences between a sales funnel and a marketing funnel 3Are the funnels ever found?
4Parts of the marketing funnel 4.1Top of the funnel 4.2Middle part of the funnel 4.3lower part of the funnel 5Parts of a sales funnel 5.1tofu 5.2Mofu 5.3bofu 6Focus your digital marketing strategy What is the marketing and sales funnel? The marketing funnel and the sales funnel -also known as Funnel, Tunnel or Pipeline-, are a strategic model in Burundi Email List processes are defined to reach different qualified contacts through marketing to convert them into customers with the sales process. It is into three parts: ToFu (Top of the funnel) MoFu (Middle of the funnel) and BoFu (Bottom of the funnel) and each one presents a series of content proposals with triggers or calls to action, which allows the user to move on to the next phase of the same funnel.
But Let’s Go Easy
We know that we are treating both funnels with the same definition and stages, which gives the idea that we are talking about them as a concept only with different names, and therefore you must be wondering where the difference lies, right? Let’s see below: Differences between a sales funnel and a marketing funnel Although both funnels can often have exactly the same names and even similar functionalities, the purpose of each one is different: The marketing funnel seeks to attract visitors, convert them into leads or contacts to nurture them with materials of interest and segment them so that they become qualified opportunities and be able to send them to the sales team. All this through advertising or content marketing strategies, for example.
The sales funnel, for its part, seeks to work with leads that have already been. Qualified by marketing according to the interests of a business. To develop negotiation processes based on diagnoses, preparations, help and proposals for solutions to problems. To guarantee that the user is ready to become a customer. The marketing funnel seeks to convert strangers into qualified contacts for a company, while the sales funnel is responsible for converting qualified contacts into customers. Invitation to download success story Gelatec Group Are the funnels ever found? Of course, they will always have to work hand in hand. The interactions between the marketing and sales team will show this.
Hence The Importance Of Maintaining
An alignment in the tasks, as well as an SLA: a formal agreement for the joint work of these areas. A marketing team cannot simply make content and strategies based on assumptions. It is here, then, where the sales team comes in to establish the type of people they want as customers. So that marketing finds the right people and begins the process. Parts of the marketing funnel Having addressed the definition of the marketing funnel and its differences from the sales funnel. Let’s now talk about each of the parts. The materials that are to be in each of these stages. Hey! Need help? As an.
