Ecommerce email marketing may not be the sexiest form of advertising, but there is no doubt that it is one of the most profitable ways to scale an eCommerce business. With an ROI of over 3,800%, 56% of marketers say email is their highest-performing channel for customer retention. Building a successful eCommerce email marketing program takes time and effort, but once a program is established, it’s the surest way to reach potential and existing customers. 72% of consumers said they prefer to hear from brands via email rather than social media, and unlike social followers on Twitter or Facebook, you actually own and control your email address list. chosen email.
Plus, since email is, there’s no risk of a single large corporation suddenly making it more expensive for you to reach your customers. So, are you ready to take your eCommerce email marketing to the next level? Use the 9 ecommerce email marketing best practices and get ready to see your business grow like never before. 1 – Set goals Like Botswana Email List things in life, being successful with eCommerce email marketing is all about execution, and to execute it well, you’ll need a plan and a strategy. Setting and reviewing goals regularly is one of the best eCommerce email marketing practices for businesses of all sizes. You should have goals for your program, goals for each campaign, and even goals for each email you send.
With Goals Set, Decision
Making becomes as simple as asking if something will move you closer to or further away from that goal. Goals also improve efficiency and make it easier to see what works and what doesn’t. To help define your goals, some good questions to ask are: What is the desired result of our email marketing? Who are we targeting? How will we measure and define if the program was successful? Be specific in your responses and take the time to write responses as you have these discussions. Email programs can have multiple goals, but maintaining a focus and understanding what is the highest priority at any given time is vital to success in eCommerce email marketing.
For some businesses, driving sales right away will be the top priority. For others staying in touch with long-term customers and increasing subscriber value is a better goal. Being clear about who you’re emailing, why you’re emailing them, and what you hope to accomplish is definitely one of the most important eCommerce email marketing best practices. 2 – Use automation Good ecommerce email marketing programs are built on marketing automation. Automated workflows allow you to segment on the fly as well as easily customize offers and delivery times.
Without Marketing Automation
It would be very difficult to scale an eCommerce website effectively; after all, you can’t write and send all those emails by hand once your business has thousands of customers! Many of the ecommerce email marketing best practices you’re about to learn require you to be using marketing automation. So pick a good platform with the features you need and take the time to master it. 3 – Maintain an excellent sender reputation. Your email list is only valuable if you can actually reach the people on it. Have you ever signed up for an email newsletter and the first email landed in your spam box? Deliverability, or the ability to get email to your inbox, is a serious issue for many eCommerce email senders.