Have you recently gotten the thorn of content marketing? , have you heard about this topic more than once and want to solve your doubts about the concept? Well, you came to the right place. In this article I want to help you understand the concept of content marketing. Most importantly, This is a very interesting strategy where companies attract their audience with valuable material to build trust between the brand, their customers and those who are not yet their customers. Moreover, INDEX 1What is content marketing twoContent Marketing Example 3What is content marketing for? 4Benefits of applying content marketing 5What is inbound methodology?
5.1Attract 5.2Turn into 5.3Close 5.4Delight 6Types of content and promotion channels 7Infographic: mistakes when doing content marketing 8the editorial plan 8.1Is it necessary to make an editorial plan? Why? Most importantly. Moreover, 8.2How to make the editorial plan 9What Benin Email List content strategy? 10Creating the content marketing strategy step by step 10.1Chance 10.2Plan 10.3Execution 10.4Conversion elevenExample of a content marketing strategy 12B2B and B2C Marketing 12.1B2B marketing definition 12.2B2C marketing definition 13Why use infographics in your content strategy? 14Benefits of using infographics in your content strategy fifteenVideo Marketing.
The Content Strategy
Of the future I will also talk about its benefits, the mistakes you could make when developing this methodology and you will understand why it is an essential tactic in your inbound marketing strategy . Moreover, Are you ready to learn how to do this strategy step by step? Let’s get into the matter… First, let’s define what content marketing is. Most importantly, Content marketing or content marketing is a digital marketing strategy that consists of creating and publishing relevant and attractive content that generates interest in our target audience. This content is used by brands to attract and draw the attention of their target audience, create a bond with them and persuade them with the intention of encouraging them to become future customers.
Of all those people who show interest in your product or service. Only a part will make a purchase or become a customer, we call this the marketing funnel. Moreover, The marketing funnel represents the path that a user follows from. The first time they visit your website until they make a purchase. In the route that users make to the end of the funnel, the number of people who remain is. Leaving only a small part to make the purchase. Invitation to download success story Gelatec Group Content marketing example Makeup brand Maybelline cleverly uses content within its digital marketing strategy . On their blog they post tutorials, makeup tips and trends. Most importantly, What works from this blog: The tutorials are done by the official makeup artist of Maybelline NY.
This Platform Educates
Your ideal customers on how to take advantage of your products. In conclusion, All the content that is with exclusive brand products. The tutorials link to the Youtube channel. In conclusion, They post the latest beauty trends and makeup tips. Moreover, Maybelline blog content strategy Content marketing generally takes the current needs of the user as its starting point. Most importantly, The whole strategy starts from that. And for this, it is necessary to be clear about who the buyer person of a company is. In conclusion, Their needs for information, entertainment, etc.