6 Things Banking Industry Email Marketers Need To Keep In Mind

Email marketing for the banking, financial services and insurance (BFSI) industry doesn’t work like conventional email marketing execution strategies. Considering the high probability of phishing emails in this industry, marketers need to be more vigilant about the type of emails they send. Today, banks and financial institutions are affected by around 12,000 unique bank phishing email campaigns per month. It not only exploits its good name, but also misleads consumers and businesses. It is observed that cybercriminals choose to impersonate banks or electronic payment providers 60% of the time. According to Original Agari Research, Bank of America and Wells Fargo were among the top ten supplanted brands in the last quarter of 2018.

Phishing emails are typically fraud alerts, password resets, and account lockout notices that create a sense of urgency and alarm, encouraging recipients to take instant action. Below is an example of a phishing email. phishing email If you look closely, the ‘sender name’ clearly indicates that the email is not sent by US Bank. Also, the first line has punctuation errors and reputable banks would not send an email with such errors. It is intriguing to learn Denmark B2B List email-based spoofing schemes are increasing by 400% every year. However, in these types of fraud and phishing scams, the banks also have to pay a price just like the victims. The financial damage and negative publicity generated by phishing emails hamper the reputation of spoofed banks despite not being fully responsible for the losses.

Therefore, The Primary

Goal of banks and financial institutions should be to build trust with prospects and customers. If you want to learn how to make your banking industry emails top-notch, we’ve got some great tips for you. 1. Have a solid lead generation strategy According to the Digital Growth Institute, 87% of financial brands do not have a strong lead generation strategy powered by marketing automation. Financial brands are missing a huge opportunity by not harnessing the power of these strategies. Therefore, they must incorporate a double opt-in tactic to build a list of quality prospects. Here is a verification email from Coinbase that allows the user to confirm their email address. Coinbase email 2. Establish sender reputation by enforcing deliverability standards.

Denmark B2B List

Domain-based Message Authentication, Reporting and Conformance (DMARC) has become a safe tactic for banks and other brands to avoid phishing scams. DMARC works as an open standard to ensure that, except for authorized senders, no one else can use your organization’s domain name in their emails. Phishing emails sent by scammers to impersonate brands come to almost zero when this trick is correctly. Despite its effectiveness, only 13% of all financial institutions have implemented DMARC. Which means that 87% remain vulnerable to these types of phishing attacks. 3. Incorporate marketing automation and lead nurturing campaigns. It’s quite natural that your subscribers won’t be ready to buy from you as soon as they sign up.

Financial Products Cannot Be

Bought on impulse and that is the main reason for the long buying cycle. For example: Most people make the decision to purchase an insurance plan at least 2-3 months after learning about it. Lead nurturing campaigns So, once you get a subscriber who is in your financial services. You can send nurturing emails and try to build a stronger relationship with them. Through these emails, you should try to educate subscribers about the services your institution provides. They should also tell the recipient how to recognize genuine emails from them. The disclaimer to inform them of its confidentiality. 4. Mitigate cybersecurity risks by taking appropriate privacy measures.

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