While emails have been in the marketing world for a long time, push notifications are a relatively new concept. Both channels at one appearance may look the same, but they have certain differences. In fact, both have their pros and cons. Junk mail With 251.8 million monthly email users worldwide, leveraging email marketing is the key to business success. In fact, it can even lower your total marketing cost. Let’s take a broader view of how it works. 1. Suitable for marketing content Email marketing, with its ability to keep in touch with the customer base on a constant basis, is a suitable tool for marketing and promoting a company’s content.
From letting users take a look at a company’s offering to letting them choose to click what they like, emails help users preview everything at their leisure. Plus, it serves as a great tool for giving someone information they can refer to later. Plus, it’s great for including information like shipping details, invoices, etc., making it an efficient sales tool. See how Modernica has smartly harnessed it. 2. Ideal for sensitive or elaborate information Emails work Saint Kitts and Nevis B2B List for sensitive or elaborate data. For example, sensitive information like login credentials, billing details are better when delivered to your inbox. Below is an example of a Huckberry billing email . Source. Plus, longer, more extensive content like educational tutorials and e-books are easier to read through email.
In Fact, Any Content
That needs to be accessed constantly or at a later time should be sent to the inbox. 3. It’s all about customization Emails give you the option to customize your message the way you want. From including plain text and images to adding HTML and CSS content, you can use it all to enhance the visual appeal and creativity of your message. Tinder surely knows how to do it like a pro. Source. 4. Targeting becomes easy Emails allow you to segment your audience and target them based on various criteria like age, gender, income, position in the sales funnel, etc. Not only will they help you retain existing customers, but they will also attract new and loyal customers. So you see, how email marketing, if done right, can help you gain an edge over your competitors?
Although it has its drawbacks, it mainly has to do with user error and not with the medium itself. For example, if you don’t segment well or use spammy subject lines, your email marketing strategy probably won’t work. However, it is not an instant form of communication like push notifications that appear on the screen at once. Therefore, click-through rates are comparatively lower than other communication channel like SMS or push notifications. But overall, despite this, email provides a better return on investment than any other communication channel. push notifications A push notification is sent directly to a user’s digital device.
Whether It’s A Smartphone
A laptop, it instantly appears on the screen and is immediately seen by the user. Without a doubt, this is an additional advantage of push notifications. However, it requires a lot of strategic focus to work properly. From timing and targeting to frequency and consistency, you need to control everything to nail down your push notification strategy. Here is a list of its pros and cons. 1. A quick source of information As already mentioned, push notifications serve as an instant and fast mode of communication. That’s why it’s ideal for sending order reminders or urgent offers. In short, it is about sending useful information to the user at once that can be useful to him. See how few brands take advantage of it conveniently.