Eight Ways To Optimize Email Marketing Automation

Automation isn’t just about shiny robots in factories. You may have heard of some of the awesome email automation solutions out there right now; there are some amazing things on offer. If you haven’t already, it’s worth automating at least part of your email sending process. Here are a couple of reasons why: Automated emails have a 5% higher open rate and 152% more clicks than standard messaging 60% of marketers choose automation as one of the three most important attributes of an email technology solution. Sounds good, right? And it is! But you also have to work hard! It’s not good enough to just plug in some automated software and sit back.

To get the most help from your new bot, you need to optimize. That is how: 1. Strategy, strategy, strategy According to a recent Ascend2 survey, 64% of marketers consider an overall strategy to be the most important aspect of any campaign. So don’t Laos B2B List approach your email automation program before you’ve done some serious strategic thinking. In the early stages of your email campaign, think about: Your general goals . What do you hope to achieve with this particular campaign? Do you want to get subscriptions? Turn browsers into paying clients? To increase web traffic? Defining your goals is crucial to keeping your campaign focused and relevant. Measurable results .

Cloudy And Ill-defined Results

Are difficult to measure, making it difficult to establish the success of your campaign. Identify some desirable outcomes that you can easily measure through the data your email program will collect. Your clients. The better you know your customers and the more closely you can tailor your campaigns to them, the better chance your campaign will have of success. From the get-go, think about how you can divide your customer base into custom segments, which can then be targeted with content relevant to their own contexts, interests, and personal customer journeys. 2. Use your data correctly Automation is based on data. Your ‘bot’ will use data types as triggers to launch new actions.

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Therefore, you need to determine the most relevant “triggers” for your campaign and your customers, and target your automation to the appropriate “reaction.” For example, a registration might trigger an automated welcome email, or a period of absence might trigger a reinstatement email. Depending on how closely you’ve segmented your audience, the beauty of an automated system is that you can juggle multiple customer paths with many different ‘reactions’ to data triggers at once with ease. Take full advantage of this great multitasking ability: not only is it very useful, but it also saves your team a lot of headaches! However, to really benefit from this, you need to provide your automation with the right data in the right way.

As Part Of Your Initial Strategy

You should perform a deep analysis of the data. You need to align the data you have (or will have) with customer email templates, reactions, etc. To consider: Data hygiene . If you’re not careful, it’s easy to end up with an unholy data mess when it comes to automation software. For example, a simple action like syncing your CRM database with your automation software can leave you with reams of duplicate data, which you probably won’t notice until some weird analytics results start popping up. Therefore, take care to keep your data organized, standardized and well classified. Data in Context . You must use the right data at the right time. You won’t know what they are or when unless you’ve deeply considered your customers’ contexts.

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