Performance Also Taken Into Account Here Results For Points Of Attention

Smart Shopping Ads

With Smart Shopping Ads, Google automates your entire ad. The structure is almost the same as the standard Shopping Ads, but with an extra addition of automated bidding and dynamic remarketing. 

They also combine the latter with placements on display networks via banners. So the campaign is slightly more extensive and fully automated Armenia Phone Number with conversion bidding strategies. Possibly even specified for new and existing customers. Google claims to get at least 20% more results with this because they can display your products even more widely with retargeting, among other things.

In the coming months (between July and August), Google will adapt the Smart Shopping section to the new Performance Max. Not only do you use dynamic remarketing via banners, but your campaigns are expanded with even more placements and they combine your shopping campaigns with text and video ads. Read more about Performance Max here .

Source: Google .

Putting your products live

Armenia Phone Number

Both types of campaigns work in the same way. Once you’ve gone through the settings such as bid strategy, targeting location, and budget, it’s time to link the products. 

In the advertising set you directly link the desired products. You can simply put all products in it, but I recommend a clear division. This way you can use bid adjustments and budgets per product group and you also have direct insights into the different target groups. This way you can see which group achieves more results and for which search terms you are found per product group. You can then exclude any unwanted search terms that have been used and where you have been shown.

Optimizing your campaign

With Smart Shopping, Google itself gets to work with optimizations, which saves a lot of time. On the other hand, you give up power that you don’t know what is happening. So keep a close eye on your CPCs, impressions and CPA. You can remove bad-performing products and exclude search terms to purify your campaign.

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