The performance of an SEO campaign should be and evaluated consistently. However, for a B2-B company, this assessment is based on different factors. It does not look at the performance indicators used by a B2C company. For example, lead quality matters more to a B2B business than quantity. Because, unlike B2C sales in Philippines Photo Editor which can be driven by impulse, a B2-B sale can take weeks or even months to close. Sales LifecycleUser intent in B2B is not the same as in B2C, which influences how SEO is performed. The information sought by a potential B2B customer is of a different nature from that of a B2C customer. Because a B2B prospect may make several considerations, seek advice from fellow leaders, and take considerable time before making a decision.
This Naturally Lengthens the Sales Cycle Philippines Photo Editor
This naturally lengthens the sales cycle. This means that B2B SEO should inherently focus on different areas right from the start. However, the type of research performed for a B2B SEO campaign is more intensive and often requires high-level, industry-specific intelligence. This approach makes it possible to understand what the needs of potential Philippines Photo Editor customers are and the type of keywords they are looking for.4 important areas to apply B2B SEOBefore. We get into how you can take advantage of B2B SEO and apply it to your business site. Let’s first look at the key areas you should focus on.
The Home Page your Target Users or Potential Philippines Photo Editor
On the home page your target users or potential customers may or may not land on your homepage. But often, that’s where the “research” begins. So make sure your landing page not only answers your prospects’ “why” but also gives them a positive feeling about your brand with key business decision-makers. This is your chance to convert Philippines Photo Editor your prospects by letting them know how qualified and capable your company is. initial B2B referencing2. Features PageNo matter what product you sell or service you provide, you should already have a feature listing page. This is where you clearly explain to your prospects how your offer can help them solve their business problem. It is also a page where you can embed keywords that will attract potential customers when they search for “problem or pain” related keywords in search engines.