Email deliverability is a vital issue for marketers. After all, if your subscribers don’t see your emails, what’s the point of sending them? With that in mind, we recently partnered with our friends at Databox to survey a wide range of marketers on the steps they’re taking to improve their email deliverability. We received fantastic responses from 37 marketers, and we’ve put together 22 email delivery best practices from the tips they gave below. Enjoy, share and comment if you have any questions or let us know if we missed something. 1 – Use a clean list “Low deliverability is often the result of having a poor reputation with email service providers,” says Shana Haynie.
“The failure of previous email campaigns can have a negative impact on future sends, so if people marked your email as spam or sent it to a bunch of wrong addresses, your domain, IP address, or your address from sender can be flagged, and your email deliverability will degrade over time.” Adds Haynie, “In the Hearst Bay Area, to ensure that Afghanistan Email List emails consistently arrive in the inbox, we always use a clean list of enabled contacts when we send our email campaigns.” SyncShow’s Jasz Joseph agrees: “We advise our clients never to buy lists. We generate all of our leads through inbound marketing, so we know we have a strong list of interested prospects and valid email addresses.
If A Customer Buys
A list, we run it through an email cleanup tool before sending a marketing email in an attempt to decrease bounces.” 2 – Check your lead acquisition strategy “A very important thing to consider when sending out a batch of marketing emails that you don’t want to end up as spam is your strategy for collecting data,” says AdQuick’s Chris Gadek. “In other words, how are you collecting these email addresses?” “Are you selecting recipients based on particular criteria or are you just sending an email from a purchased list? If you want to be successful, it’s imperative that you always build your own email list, so that you can select recipients who should have a genuine interest in your offer. This will help eliminate instances of messaging a vegetarian about steak.”
Remove subscribers to improve email deliverability “That customer list that’s been growing over the last few years probably has stale emails. Especially if this list sits outside of your CRM system,” writes Shawn Persons of Hello Marketing Agency. Rain’s Anastasia Iliou faces the same problem. We’re largely B2B, so we end up with a lot of emails going to people who have quit. Been fired and have inactive addresses, which has a huge negative impact on our bounce rates. We have to go after each campaign. Make sure that anyone who hasn’t opened our latest emails is removed from our lists. In case it’s someone who has left their position.”
“we Might Lose Some Potential
Customers that way, but it’s a sacrifice we have to make for the sake of our email marketing. Iliou sums up. 4 – Check your sender reputation and spam scores. Having a bad sender reputation is one of the biggest factors in keeping your. Emails from reaching the inbox or even the spam box,” says Hamna Amjad of Heart Water. Hamna recommends checking his reputation against the Return Path Sender Score. Sender Score measures your reputation as a credit score from 0 to 100. The numbers are calculated based on a 30-day average and show where your. IP address ranks compared to other IP addresses. The higher your score, the better your reputation and the higher your email deliverability rate.”