If you’re struggling with sub-optimal domain reputation and/or poor email deliverability, it might be time to take a closer look at your database’s email engagement. Why analyze your email interaction? In this blog, we’ll discuss why determining inbox activity level is key to unlocking the customer buying cycle, thereby improving deliverability, domain reputation, and overall engagement of your email marketing program. e-mail for highly active and even uncommitted contacts. Buyer’s Journey vs. Buying Cycle The first step is to make sure you have our definitions online. While we often hear the terms “buyer’s journey” and “purchase cycle” in the marketing world, it can be easy to confuse the two.
It will be important to know the difference later, so let’s define them now: Buyer Journey: The steps a customer takes to make an initial purchase. The focus here is the sale. Purchase Cycle: The entire journey from initial purchase to return purchases. The focus here is to nurture the relationship. The journey is fairly straightforward for Algeria Email List of the target customers in your marketing plan, but the cycle can vary depending on what is being purchased. For example, customers may purchase clothing items every 3-6 months, but car purchase cycles typically last 5-10 years, and major home appliance purchase cycles may last 10-12 years.
Customer Buying Cycle
However, what is important to learn from these buying cycles, regardless of their length, is who are your active customers and who are your passive customers. But what is a passive customer and why is it important to invest in content for them? Definition of “passive customer” Passive customers are people who at one point expressed an interest in your product or service, but have become passive in their engagement with your emails. Instead of selling at this point, you need to provide information, resources, and a friendly signup. In short, don’t keep them on the same cadence and/or frequency as your active subscribers.
This will lead to: Mass cancellations Being marked as spam Have your emails. Branding ignored All of the above leads to a tarnished domain reputation. People hoping to hear from your brand will no longer have that opportunity. This is why you should take the time to create content for your passive customers. Just as a credit score determines creditworthiness, so does your domain score/reputation to determine if your email is inbox-worthy. It’s no longer just a matter of IP address health. Now you need to address your domain score (emails opened, replies, shares, etc.) to ensure optimal deliverability.
Improving Your Domain
Score with email validation Email validation does a lot of things for email marketers, like: Remove invalid. Risky emails from your CRM Identify only valid and current email addresses. Helping to increase the reputation of your domain It leads to better inbox placement. Higher open rates, and higher revenue attributed to email campaigns. Reduce operating costs Help Sales no longer waste time keeping track of previous contacts Reduce CRM. ESP spend by removing invalid email addresses Email validation With these benefits gained by running email validation for your brand. You eliminate the biggest risks that negatively impact the reputation of your sending domain. Specifically the potential for unengaged or previously engaged contacts to mark your content as spam.