Tips For The Quintessential Mobile Landing Page

A well-designed landing page can drastically change the course of your business. Whenever you are creating a landing page, you should always focus on getting the user’s attention and converting them. Instead of having pieces of important information inconsistently distributed on the landing page, you should be able to convey your purpose and unique value proposition. With marketers struggling to adapt their websites to mobile visitors, enticing someone to fill out a form on a small screen while on the go is no easy task. Put that lead generation page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible on mobile.

From design to deliverability, these tips will guide you to a better performing mobile landing page. Provision 1. Design to achieve moving goals Desktop visitors generally have more time and a screen 10 times larger, so they are able and willing to Nicaragua B2B List around your site for what they need. Some of them may even be willing to scroll to the bottom of your page, even if it’s long. With mobile users, the situation is just the opposite. People often use mobile devices when they only have one goal in mind. They’re looking at it on a much smaller screen and seeing it cluttered with useless information is a huge turn off.

If They Feel Like

The search will take forever, they’ll just give up. 2. Stay above the crease On mobile devices, putting all the information you want your users to know will always seem like a lot. There’s no way around it, but you may wonder if they really need all the information at first. You can get out of this situation by using the so-called “top of the fold” newspaper concept. It’s quite simple: the important news should appear in the upper half of the newspaper, that is, above the point where it was folded. This concept can be easily translated to a mobile landing page, where the fold is the bottom part of the page that cannot be seen without scrolling.

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A study conducted by Google on viewability statistics revealed that content in the bottom half of the page had a 30 percent drop from the 73 percent viewability of content in the top half of the page. This Hulu home page is a perfect example of keeping important content in the top half of the page. In the background of its free trial home page, the most popular current TV shows are displayed. Instantly compelling users to sign up for access. Also, keep in mind that the CTA is designed in such a way that it stands out and grabs the attention of the user. Keeping your best content in the top half of the page is key. But that doesn’t mean you can’t have a longer landing page.

Use A Single Column Layout

Phone screens are essentially a single vertical column and breaking away from this can be distracting. That said, there are times when you want to grab people’s attention, so the occasional section of columns. Misaligned content can be more powerful than a single column layout. Since that’s one of the biggest limitations on how visitors interact with a post-click landing page. Make sure your prospects don’t have to pinch in and out of the screen. This Zoho mobile landing page example has a concise title at the top of the page. He tells him exactly what he needs to know and nothing more. And the content below is in an inverted pyramid structure. This will take the reader directly to the CTA.

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