Email is the most scalable of all marketing channels. It is one of the most effective platforms to reach your target audience and drive conversions. Despite its convenience and high prevalence, concerns about the privacy of customer information are often overlooked by marketers. Your email subscribers trust you with their personal data such as name, social security information, bank account or credit card numbers. Therefore, you should be careful about security needs, as any breach in security could make the customer’s personal information vulnerable to cyber threats. When it comes to emails, you need to make sure they are secure.
This has become even more important as Gartner has revealed that the majority of threats start in the email channel. Additionally, email delivery is involved in malware detection in 94% of cases, resulting in losses of more than $1.2 billion dollars. Impact The Bahamas B2B List data breach The biggest impact of the data breach is on brand credibility. If customer information is, you are apprehensive about identity theft and prefer not to share any information online. Before personal information was stolen, just 24% of respondents were concerned about identity theft.
However, After An Incident
At Experian, 45% of respondents expressed concern about identity theft. What are the risks for email subscribers? Whenever you send email, you are susceptible to hackers and malware. Email marketers should specifically consider this possibility as they send mass emails. The top four threats involved in email marketing are: 1. Scams Email scams land your emails in the spam folder and damage subscriber trust. To overcome this problem, you need to keep your emails relevant and authentic. Personalize emails with the subscriber’s name and consider their age, geographic location, interests and preferences in order to send targeted emails.
You will increase your conversion rate by building a stronger relationship with customers. In addition, you must identify fraudulent responses to marketing campaigns. There are cases when cybercrime perpetrators hack the email accounts of gullible subscribers and launch cyber attacks. Marketers need to spot dubious activity like this and take steps to curb it. 2. Malicious software Malware consists of spyware, adware, keyloggers, ransomware, etc. These malwares can cripple your marketing campaign. The real challenge is that hackers have found ways to camouflage it. Malware as an innocent-looking link or download. You must take special steps to keep these activities under control.
Phishing To Initiate A Phishing Attack
Hackers pose as interested customers or business partners. Eventually, they gain access to details like account recovery authentication. Once they get your login credentials, they can harm your business. With the help of social engineering tactics, they can spoof you as any trustworthy entity like corporate banks or credit card companies and target your email subscribers. Social engineering has advanced to a level where even CEOs are victims of phishing emails.