SFMC Content Builder: Why It’s An Asset For Email Marketers

Marketers love creating a content strategy for their campaigns and seeing it implemented in their marketing automation platforms. The Salesforce Marketing cloud content authoring feature is a valuable asset that helps marketers create and execute amazing marketing and communications campaigns. Let’s take a closer look at the aspects of a content strategy. Content strategy, according to Kristina Halvorson [Founder and CEO of Brain Traffic, a content strategy consultancy] and Melissa Rach [Partner and co-founder of Dailog Studios], involves the following aspects Planning the content content creation Content governance Content Maintenance The Salesforce Marketing Cloud content builder helps create a winning content strategy with its following features: Import the right content into Salesforce Marketing Cloud to use in various assets like emails, SMS, landing pages, etc.

Create content blocks as reusable components Create content by reusing multiple content blocks Share content with the cross-channel team using share folders Creation of an approval mechanism to provide the required governance Hire a team of SFMC experts to help you manage your email campaign Typically, there are multiple types of Uganda WhatsApp Number List within the Salesforce Marketing Cloud content builder. Some of them are the following: Images content blocks Templates Videos documents Content Builder Features Here are some of the dynamic features of the Salesforce Marketing Cloud content builder. These features help marketers and content strategists plan and execute their campaigns effectively.

Flexible Folder Structure

Marketers can create a flexible folder structure to mimic the structure of their organization. Multiple teams can create their specific folders, under their team name. They can then create subfolders to store images, content blocks, etc. in the folders. The shared folder feature is useful for sharing content between multiple business units. This feature is especially useful when the organization has independent apexes/divisions/business units, but all must adhere to the same branding guidelines. These brand guidelines in the form of templates can be shared with multiple teams through shared folders. 2. Create email templates All content related to the emails should be created in the form of email templates, which should then be reused to create the emails for all the teams.

Uganda WhatsApp Number List

The content generator helps create email templates in two ways: HTML Code – Use the HTML code or import the html file to create an email template. Existing Template – Use the existing template content builder features to create new templates. 3. Emails Create emails with the rich content creation editor by selecting the following: Type: Email, Text Only, Existing Email Blank Email Structure Type Names and email location Use various text editor options like buttons, code snippets, dynamic content, interactive forms, etc. in the content blocks to create email. Our SFMC developers can design flawless email templates 4. Content blocks Content blocks are components that can be created in advance. Reused later in emails / SMS / landing pages.

Content Blocks Can Be

Of the following types: code snippet This block is using an HTML text file or code snippet. Can then by other assets dynamic content. With the help of this component, marketers can populate dynamic images in emails based on subscriber attributes. This selection happens at run time. For example, marketers might create a campaign for hiking gear. Depending on the gender of the subscriber, different types of products shown to the subscriber, that is. If the subscriber is a woman. The backpack will shown with a pink color and if the subscriber is a man. An image with a blue backpack will shown. Improve dynamic content This feature is a step up from dynamic content.

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