The origin of email dates back to 1971, when even the smallest computers needed a wheelbarrow to transport. In the early days, computers were a tool used for a limited set of tasks, they were part of a job for some, but it was the introduction of Blackberry, iPhone, and Android in the 2000s that brought our inboxes to our pockets. Technology has evolved, as has our culture. Americans spent more than 9 hours a day in front of screens in 2017, a number that continues to rise. Smartphones allow us to take our digital lives with us everywhere and our work to follow us home. All of these technologies have affected the way we use and interact with email, and marketers and salespeople looking for an edge have realized the importance of optimizing the delivery time of their emails.
The term “send time optimization” or STO, has recently been used to describe various levels of optimization/customization of email timing. In this blog post, we break down the various degrees of shipping time optimization, from non-optimized to custom. The five levels of shipping time optimization (15).png 1) The explosion of “whenever” In Bahrain Email List most basic form, email is a tool for delivering messages asynchronously. Its platform is independent, and despite the rise of many other messaging applications and protocols, email has not only remained, but its use has grown. Compared to sending a physical letter or direct mail ad, creating an email is not only cheaper, but duplicating and delivering your message is instant and virtually free. The “whenever” blast is convenient, the “whenever I feel like” email.
It’s Probably fFne
If you’re sending an email that someone is waiting for, but it’s all about optimizing delivery time, so let’s do it! 2) The “Best Guess” explosion Just because you CAN send an email whenever you want and (hopefully) it’ll be waiting in your customer’s inbox, doesn’t mean you should. Email marketers, business professionals, and marketers have begun to realize that time is of the essence, especially when sending non-essential communications such as promotional information or presentations. Receiving email in your recipient’s inbox while they’re at your computer can dramatically increase the chances that your message will be read.
In the same way, you can flip through a stack of papers in a physical inbox on your desk. Noticing the flashy ad at the top, then quickly skim through the rest of. The documents for items of obvious importance: bills with dates limit. Letters from people you know, etc., leaving the rest unread. You are likely to do the same with your inbox, whether you know it or not. We just get too many emails to pay attention to all of them. Recognizing that there is a penalty for sending at the wrong time. Many have resorted to heuristics or extrapolated from studies the best time to send their email.
This “Best Guess” Optimized
Burst is the most basic form of delivery time optimization and probably still the most widely used. A sender simply tries to guess when most people will be at their computers. Sends their email at that time. In real paper inbox terms, this would be like trying. To stack your memo on top of other papers to get it closer to. The top of the stack where it will be noticed. But without really knowing your colleague’s schedule. What does the research say? Studies have had mixed results. But the trend toward times with the highest open rates for most B2B listings is mid-morning/weekdays. A meta-analysis of ten studies found that 10 a.m. Tuesday was the best time overall, so it could be a place to start A/B testing.