In this article, I am going to tell you what a social media plan consists of, why your company should create one to direct its marketing ideas and finally, what are the steps you must follow to build it, without much effort. Let’s do it! INDEX 1What is a social media plan? twoWhy should your company have one? 3Steps to create a social media plan 4Create your own successful social media plan What is a social media plan? A social network plan is a document that establishes, in an orderly and coherent manner, the parameters, activities, objectives and key metrics that the team or person in charge of managing social networks must keep in mind when using these. platforms.
Why should your company have one? One of the most important reasons to develop a social media plan is because it ensures that your digital communication channels are used appropriately and strategically. Regardless of the person or agency in Comoros Email List of managing your social networks, thanks to a social media plan, your publications will not lose their editorial line, graphics and, above all, their objectives over time. This document allows you to: Keep all your processes aligned with the mission, vision and objectives of your company. Guarantee the fulfillment of your objectives. Improve the return on investment in relation to the objective. Take advantage of your resources.
Keep Organized The Publication
Of your content on social networks. Steps to create a social media plan Infographic showing the steps for a social media plan A social media plan has a series of steps that you must follow in order. During this process, I recommend that you keep an eye on your social media strategy, as each step is an element of its successful implementation. Next, I will explain the activities that you must carry out in each step: 1. Mention the objectives of your strategy The objectives are the results you want to achieve through specific actions in a given time. These help you not to lose sight of what you want to achieve, nor waste your resources (financial and human) during the process.
If your planning in social networks does not have defined what are the objectives that your company wants to achieve in social networks. What is the point, after all, of making a plan? On what basis would you be planning? efforts? Therefore, the first step in creating a social media plan is to define the goals you hope to. Achieve through your social media strategies. For these to be well written, try to make them SMART taking into account the following premises. Your objectives must be specific, clear and very well detailed. M (Measurable): Your objectives must be measurable, that is, have some indicator that allows you to compare future results.
Lean On The Numbers
They are the ones that are most easily quantified. A (Attainables): Your goals have to be 100% achievable. Do not propose anything that escapes your possibilities. R (Relevant): Relevance also implies that the objectives in the social media plan must be closely related to the general. Specific objectives of the company. T (Time): Your goals cannot do without the time factor. Be specific with the dates by which they must be met. I share an example of objective for social networks: Reach 100 qualified prospects through. Facebook lead generation advertising campaigns throughout the month of January 2021 (31 days).