Know the trends in social networks for 2022 11/15/2021 by Patricia Bonsanto Reading: 4 minutes What are the new trends in social networks for 2022? Undoubtedly a question that we Marketing professionals are asking ourselves every day, with a view to creating the new strategy for next year. Video content and Social Selling are the hottest new features on popular social media platforms for 2022 and beyond. With the rise of TikTok, video and live streaming have become more popular than ever. In fact, Instagram launched Reels in 2020, which many social media pundits see as an attempt to counter TikTok’s dominance in the video space.
For its part, Facebook has also been doing its thing, to have audiovisual content in stories, for us it is part of the “War with TikTok: Facebook adds Reels to its App for users in the United States” Social Selling to increase sales One of the activities Oman Email List you must include in the 2022 marketing strategy is Social Selling, this activity has been a trend since Facebook launched Stores throughout its network in May 2020. Brands can now use social media as e-commerce websites , uploading products to purchase directly through the platform. In Social Selling, market research shows that 87% of consumers believe that social networks help them make decisions when buying.
Under Normal Conditions
Consumers would search for products through social networks, looking at reviews and content, before buying from a company’s website. With the shopping feature on platforms like Facebook and Instagram, consumers can buy products directly from there. This makes the customer journey easier and simpler, which in turn increases conversions. In China, statistics show that 70% of Gen Z consumers shop directly through social media. Videos: highly effective in social networks According to Projectcor , “80% of consumers prefer watching videos over reading content when considering a purchase.”
Statistics like these show that consumers are engaging more with videos, so marketers should use this to their advantage when planning campaigns. “Some social media experts even claim that videos can increase conversions by up to 30%.” In the case of video, studies show that audiovisual content is 40 times more likely to be shared than non-audio publications. Video is the most clicked type of ad, receiving higher engagement than text and image-only ads. Undoubtedly, this type of content enters the trends in social networks of this 2022.
How To Implement These Trends
In your business Although there are high-tech cameras and smart editors. Really anyone with a smartphone can record a video for social networks. You do not need to be a professional audiovisual producer. Especially if what you are looking for is to humanize your social networks. Marketers can repurpose content that lives on to create videos and make use of Stories, Reels. Lives to drive engagement. Your social media team should analyze audience data to determine the best types of content. What time of day to post for the best results. It is important to avoid the common mistake of being on all channels. Instead focus on the platforms most used by the audience.
