Email marketing remains an effective way to reach your customers with a personalized message, even as social media has become increasingly popular. A complete marketing strategy includes email and social media campaigns. Some 59 percent of B2B marketers feel that email is one of their most powerful revenue-generating efforts. However, there are some strategies that work better than others. Some of the strategies that follow are unique and some have been used often but are still effective. 1. Provide opt-in features Email open rates hover around 21.73 percent across all industries . If your open rates are below that, then it’s time to find out why.
A big reason may be the domain you send your emails from. If you’ve sent a lot of emails, or someone else with the same IP sends spam, mail servers like Gmail can block users from seeing your email, throwing your messages into a spam folder. Spamming your message reduces the number of people who see your message. A better solution than linking your emails to your server is to look for a third party provider that has the ability to opt in and Andorra Email List you to track who is opening what and responding to your messages by clicking on links. A provider like MailChimp or Constant Contact offers this type of service for a reduced price (free up to a certain number of subscribers). Choose to have subscribers confirm their subscription, so they know they are opting in to your mailing list.
Craft An Amazing Subject
Line As you scroll through your emails, you’ll likely delete quite a few of them based solely on the subject line. Your subscribers do the same, so the subject line is your chance to grab their attention and get them to open your email. Some 47 percent of email recipients report that they open emails based solely on the subject line. People are less likely to open an email if it has the word “newsletter” in the subject line or if the subject line looks like spam or click bait. Be honest about what is in the message and the value proposition to the reader. For example, subject lines that include the word “soon” have a higher engagement rate than without, at about 21.9 percent compared to the word “free,” at just 13.1 percent.
You’d think the word “free” would entice people to open your email, but many see it as a scam of some sort because others abuse the word in their spam messages. 3. Nurture your leads It takes a lot of time and effort to capture leads for your business. Once you have those leads, spend time researching the analytics behind your site traffic. Create a user persona that exemplifies the specific qualities of your potential customers. Use your personality to create personalized emails that meet the needs of your particular audience. The benefits of nurturing your leads include driving business ahead of your competitors and keeping your establishment at the forefront of the consumer’s mind.
Grab The Reader’s Interest
It’s easy to get into the habit of writing the same type of copy over and over again. You have probably taken courses on how to write texts. You know what works and what doesn’t. However, writing the same thing over and over again is boring for both you and your readers. Instead, try to think of a new way to say the same old thing. Can you share a story about a customer you helped with your product or service? If you don’t have a specific example, make one up, just be honest about the character being imaginary. Here’s an example: “Suppose Mary is a mother of two-something who is too tired to cook a healthy meal at the end of a long day at work and drive the kids to activities.” Then you can use the fictional character of Mary to tell a story to your readers and capture their attention in a new way.