Chatbots have become a staple on major online chat platforms like Facebook Messenger, which has more than 1.3 billion users. Online chat is a faster and more convenient way to communicate across the board, with people from all 195 countries using it. However, chat is not the only channel worth […]
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A few weeks ago, we published a quick guide to writing an effective coronavirus email. Unfortunately, it looks like we will be living with COVID-19 and its accompanying disruptions for a while longer. With that in mind, we wanted to understand how marketers are approaching email marketing in this new […]
An insurance company increased their revenue by 45% by sending MORE emails. An e-commerce store’s revenue dropped 30% after adding a weekly email newsletter. Both are examples of the powerful effects changes in email cadence can have on your bottom line. We all know it’s important to find the right […]
If you send marketing emails, you probably expect the recipients on your list to at least see your subject line in their inbox. But if you’re reading this article, chances are a significant number of your subscribers don’t even see your emails. Why? Because they are landing in your spam […]
It is fair to say that predictions often do not match reality. Remember when Bill Gates predicted the end of spam in 2006? Still, there is great value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, […]
8 HubSpot apps you should be using in 2020 Published: 2021-12-10 The HubSpot App Marketplace includes hundreds of third-party tools that you can use to connect tools, teams, processes, and data into a single stack. Don’t have time to sift through the hundreds of HubSpot apps in the ecosystem to […]
Last year, Black Friday generated a whopping $6.2 billion in online sales and Cyber Monday broke records as the biggest day for online shopping. There is no doubt that Black Friday weekend is an extremely important time for marketers. So what can you do to optimize your Black Friday email […]
However, the customer feedback method in emails is one of the most proven and effective methods to understand if your company is meeting the expectations of the target market. As well as involving direct communication with customers, it’s still one of the best ways to find out why people do […]
Among all the lead generation techniques available, email marketing is one of the most effective ways to generate and acquire new leads. It’s a format that many users are comfortable with and this is exactly why email marketing works so well. Ascend2’s recent report, Lead Generation Strategy Trends, proves that […]
Although email marketing may seem old-fashioned and outdated to many, the facts and statistics tell a different story. Email marketing ROI across industries Marketing channels that offer the best ROI according to agencies around the world. (Source: Econsultancy: Email Marketing Census, 2015) And if that’s not enough for you to […]
The Internet and email are the lifeline that connects us to everything that happens in the world, while we are on the move. So when you open an email, what’s the first thing you notice in the content? Headlines? Pictures with captions attached? Advertisements? Have you ever considered what they […]
According to Internet World Stats, North America has seen growth of over 190.4% and Internet usage penetration of 87.9% in the period from 2010 to 2015. This has made direct, multi-channel and multi-channel marketing campaigns become almost obsolete and marketers take advantage of Omnichannel Marketing A recent PewInternet survey revealed […]
When we look back in history, we find several leaders who brought about radical change in a society or a nation as a whole. Mohandas Gandhi is one of those top leaders who inspired millions of people in India to join the fight for freedom. Moreover, But what still inspires […]
When email marketing has proven to be the most essential and effective way to generate genuine leads, many email marketers miss the mark and fall victim due to campaign ROI. Bad email design strategy, inaccurate personalization, irrelevant information, etc. could be some of the reasons. For a cohesive look at […]
Google Postmaster Tools is an amazing data source to add to any email marketer’s toolkit. Once configured, Postmaster Tools allow marketers to track key deliverability metrics such as user spam reports and domain reputation in Gmail. Gmail users are likely to make up the majority of your mailing list if […]
In general, we don’t recommend A/B testing as a primary metric for evaluating delivery time optimization performance. Because sending time optimization generally increases the overall health of the email, the benefits of using this approach compound over time. Split testing doesn’t take into account any of the long-term benefits of […]
If a picture is worth a thousand words, a GIF is worth a million words. Email marketers have consistently implemented the best possible ways to spark more interest in subscribers towards their brand. In fact, the spark that can not create a static image; can be created with a single […]
Email marketing automation can seem like an IT factory fit only for large corporations with tens or hundreds of employees moving like well-oiled gears. If this were ever true, things have changed. Email automation is now affordable and accessible to small and medium-sized businesses in various industries. In fact, email […]
As human beings, we have learned the art of rapidly evolving over time. We yearn to learn and implement new technologies, ideas and learnings. The evolution of email has put us on the fast track to our future. We’ve seen change happen, from the email template design, images, and typography; […]
Despite the various communication platforms offered by the Internet, email remains the most important and most used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! email is king: how many email accounts should you haveWhen we break […]
ust like ‘one size doesn’t fit all’, everyone has different tastes. So, email marketing segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients should go into a dish, to make it totally delicious! According to a MarketingSherpa report, 32% of marketers aim […]
A well-designed landing page is one of the important crossroads on the road to higher conversion rates. However, over 20% of businesses have no strategy to test their landing page. The sole purpose of a landing page is lead generation. It helps subscribers get detailed information about a specific offer, […]
Startups don’t start making billions overnight; it takes a great marketing strategy to do it. While ‘seed’ companies have been actively using channels such as social media, online and offline advertising; But nothing can beat email marketing when it comes to reaching your target audience. Costing 33% less than other […]
Implementing a successful email marketing campaign is tricky if not done correctly, but it can be the best thing that ever happened to your business. Email marketing campaigns are like the little monsters you unleash for ultimate destruction and aim to win. They are your secret weapons of SUCCESS. So […]
Relevant images, sharp text, what happens in the design…. ugh ! _ Email design can be tricky. But it is equally important as it generates results and income. A well-designed email template with all of its elements in the right place ensures that it will be opened and read. So […]
He appreciated email marketing campaigns that generated great engagement with his subscribers and even conversions. But do you find that the tables have turned today? The same email campaign may not even drive a single conversion for your business. So what is the reason behind this? Perhaps your subscribers have […]
Web pages contain various properties and classes that are supposed to be updated, and the same will be reflected in the rest of future pages. But, in the case of emails, they are specific to a particular email template. Therefore, it is preferable to keep them online. As we know, […]
