This is an age where marketing and advertising are everywhere. From checking Facebook as soon as you wake up to listening to a podcast on the way to work, and from the dozens of promotional emails you get in your inbox daily to seeing a couple of ads for every […]
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Marketing Cloud and Social Studio, they have five releases per year. Hire a team of SFMC experts to help you manage your email campaign The following table shows the time of year for the five versions of Salesforce Marketing cloud: BREAK FREE CLOUD MARKETING LAUNCH DATE SOCIAL STUDIO LAUNCH DATE […]
Salesforce Marketing Cloud (SFMC) is a cloud service offered by Salesforce, a software company that focuses its business on cloud-related software as a service. In other words, Salesforce Marketing Cloud functions as a robust marketing automation platform. Not only is it highly customizable, but it is also designed to meet […]
Your inbox will soon be flooded with ideas, recommendations, vouchers, baskets, etc. to give away for Mother’s Day. She will probably ignore some and act on them; or none. There’s no shortage of brands that scream “Make your mom feel special.” Whether you’re a mom or someone tasked with the […]
Powering email marketing campaigns with predictive analytics is nothing new. But the recent surge in popularity is because predictive analytics has helped businesses make faster, smarter decisions that pay off. Predictive analytics should be devoid of assumptions and always backed up by statistics. Finding data isn’t the hard part though, […]
We live in a digitalized age. And that is precisely why content and its legitimate communication/distribution occupies a place of paramount importance in the success of any business. A solid content marketing strategy is an integral part of any marketing and revenue generation plan. Since all you need is great, […]
Emails are the best marketing channel any marketer can ask for. Compared to other marketing channels, it has the ability to send automated emails with personalized communication depending on the recipient. All you need to email your subscribers is their email address and explicit permission to send them emails of […]
An age-old dilemma for business owners around the world: whether to outsource work or hire it in-house. And email development is certainly no exception here. While many businesses choose to have their emails developed by a full-service email marketing agency or freelancer, there are others that prefer to have an […]
What is the ultimate purpose of your marketing email? You want your subscribers to shop on your website or download an e-book, sign up for a webinar, or fill out a survey form. But we’ve all been through it. We designed an exemplary email template, wrote interactive copy, and even […]
Lead Scoring is a methodology that aims to provide sales with more qualified leads so your business can utilize resources to their fullest potential and get better conversion rates with higher ROI. Marketo offers an efficient way to score leads and prioritize them. Keep in mind that lead scoring isn’t […]
Google and Salesforce have been associated since 2017, offering numerous benefits to their customers. This association provides customers with more detailed and actionable information about their activities, which in turn increases their productivity. In addition, Increased productivity means more targeted campaigns and more business benefits and, in the end, happy […]
The month of May brings with it a special day for the US, a day that honors the brave men and women who have died while serving in the military. Yes! Memorial Day is right around the corner and as we remember and honor all of our veterans, this holiday […]
Ever wonder why marketing automation is gaining so much traction? Well, marketing automation is a powerful tactic that allows you to engage the right customers at scale. It not only enables businesses to streamline, automate, and measure marketing tasks and workflows, but also increase operational efficiency to grow revenue faster. […]
No matter which marketing channel you choose to connect with your prospects or customers, Salesforce Marketing Cloud has a tool for you. Sometimes the sheer number of tools at your disposal can overwhelm you and leave you wondering where to start. Fortunately, like a ball of yarn, once you get […]