Why You Should A/B Test Your Landing Pages

Many marketers make the common mistake of creating too many landing pages and forgetting about them forever. Making assumptions that the landing page you created is going to convert is like investing your time and energy to tutor your child, and assuming they would lead the class. If you want conversions, testing landing pages becomes one of the crucial steps. Not only does it allow you to see which variant drives the most conversions, clicks, and lower bounce rate, but it also allows you to refine your landing pages for better results. Only when all of your elements work well together will you produce the lead you wanted. What are A/B tests? When time-bound parallel experiments are run between two or more variants of a landing page to determine which version of the page performs better, it’s called A/B testing.

It allows you to see with statistical data how people react when they land on your landing page. your page and what drives them away. Before I get into the details, there are a few terms you should be familiar with. Variant When a new version of a landing page is added to a test, it’s called a variant. The minimum number of pages for a test must be two, and you can add as many pages as you like to the experiment. Champion The page with the Germany B2B List performance among the added variants is accepted as the champion variant. Although the terminology may vary, this is how most marketers like to refer to it. Challenger When you have a new design that you want to test, you have the previous version of the page or the existing page as a challenge variant.

The Challenger Variant

Becomes the champion if it beats all other variants. split test You’ll often come across this phrase if you’re doing A/B testing. Split testing and A/B testing are mixed together and used interchangeably. While both tests are done with two variants, split testing is when you test two completely different pages to see which one performs better, while A/B testing challenges tiny elements like copy, layout, and design. multivariate test As the name suggests, you can challenge multiple elements on a single page, compare a larger number of variables, and see how they interact with each other. In multivariate testing, you can select a section of the page you want to test and assign as many variables as you like instead of creating variations of an entire page like in A/B testing.

Germany B2B List

Why should you A/B test your landing page? Conversion If your landing page conversions are low or dropping, it’s important to A/B test them. When it comes to determining what to change on your page. It can be anything from copy to visual rendering or something. completely different. Just because you know your audience well through research doesn’t mean you know how they’ll behave on your site. Therefore, assumptions are ruled out here. Starting with A/B testing an element of your website and then working through to. The end is sure to give you the desired conversion. Wall Monkeys is a company that sells wall decals and they wanted to increase their conversions and clicks. A/B tests conducted resulted in a 550% increase in their conversions.

They Had Used Heat Maps

Scroll maps to test and understand how users navigated through their page. Wall Monkey home page heat map Sales A/B testing will not only improve your conversions. Also help you increase your sales. So, if you’re struggling to achieve your goals by just an inch, chances are that by testing your pages you’ll.  Know what will affect or speed up your audience’s decision to buy. The science of a sales-driven landing page is like a magic potion. That can be achieved with a dash of creativity. A dash of resounding copy (and many other ingredients we’ll cover later). Electronic Arts, a popular gaming. Media company, conducted an A/B test to boost sales of a new game they had released.

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