Don’t you just love reading email newsletters that engage you? Whether it’s the bold language of each email or an attractive design, the key to a good email newsletter lies in being able to effectively implement the art of storytelling. Whether you’re a B2B marketer creating an email newsletter for your subscribers or an internal communications professional aiming to drive employee engagement through your internal newsletter, you need to learn to use the art to tell stories in your emails. What kind of compelling story will grab your audience’s attention? Should you try playing with words and using wit to engage your reader? Or should you focus on key design elements and let your newsletter images tell a story? The answer is that you can choose any approach.
But the key element of any good story requires you to make sure you understand who your target audience is and what they need. Next, you need to make your target customer or employee the hero of your story. Every word or image should aim to draw them in, draw them in, and keep them hooked! memes gif 5 basic principles to keep in mind United Arab Emirates B2B List master the art of storytelling Here are some basic principles to keep in mind to learn the art of storytelling until it becomes second nature to you: When writing your email newsletters or focusing on their design, don’t forget your motive . Ask yourself why you are writing this email or why you are designing it. What is your ultimate goal? Is it to sell a product? Is it for the reader to subscribe to your blog?
Having The End Goal
In mind will help you create a compelling story. Focus on who your target audience is and why they should care. Remember, your target audience is always the hero of your story. They are the only ones that matter. So, it’s your job to make them feel special. Rock your day! Use different visual elements within your email newsletters to create drama, suspense, or ignite some type of emotional response. Be sure to also hone in on the right colors to engage your audience. Keep your tone light and conversational and make sure to use emojis in your emails as well as personalize your emails. Keep your copy short and to the point.
You are writing in an age where most people read their emails on mobile devices. Short, concise stories work best! Still not sure you can master the art of storytelling in your email marketing newsletters to drive engagement? Fortunately for you, we’ve compiled a list of five unique newsletter types from various brands to show you how each of them uses one or more basic principles of the art of storytelling to form an intimate bond with their target audience. Let’s take a look at some of our top picks! 1.Netflix netflix emailSource: Really Good Emails Netflix is known to use the power of suspense to engage its readers. Suspense is a powerful emotion used in storytelling to captivate your audience and keep them coming back for more.
Just Like The Addictive
Nature of its TV shows, Netflix also uses suspense in its newsletters. They mostly rely on images and design to tell the story. The previous newsletter from the popular TV show The Crown is an excellent example. The use of the animated image of the actress strategically occupies most of the space. You don’t expect her to suddenly look at you with that mysterious expression. Her expression is captivating, keeping the reader engaged and anticipating what will happen next. The sleek design and dark images also tell a story. It evokes emotions of suspense, tension and uncertainty. The use of suspense is a great step to implement in any story.