Today I googled the word community manager and it gave me 1,170,000,000 pages of results. One thousand one hundred and seventy million! So my challenge in this article is to explain what a community manager is, what he does, what a company can expect from this professional and, above all, what to consider when choosing the right CM. All this trying to provide a different perspective. Oh jesus! What to talk about if it seems that everything has already been said? I will not start by explaining what a CM (community manager) is. I will start with a topic that I consider even more important for companies and marketing managers who are thinking of hiring one.
And first I’ll tell you why. INDEX 1How to choose the ideal community manager? twoWhat or who should NOT be considered a community manager by a company? 3What is a community manager? 4What does a community manager do? 5Is French Email List community manager a temporary fad? 6What is better for a company: an internal community manager, freelance or an agency? 7Infographic qualities of a social media manager 8In summary, your checklist to choose a CM that you must have? How my path in managing digital communities began I must say that I have been working in digital marketing for just over ten years, but it was about six years ago that I began training in online community management.
Better Known As Community
From course to course, from blog to blog and through a master’s degree, I found some bloggers from other countries (especially from Spain) who “expanded my mind”. I read their blogs for months, some of their books, I followed them on twitter and suddenly I was immersed doing everything they related. Beginner community manager example Until one fine day I discovered that all the knowledge they shared had made a peculiar symbiosis in my brain. Many of them are like “my movie stars”, people I don’t know personally but have admired and respected for several years and beyond sharing my perspective of community managers, I want to pass on their knowledge.
I gave myself the task of contacting some of these referents in the area of social media and asking for their opinion on two key points: What advice would you give to choose the ideal community manager? What or who should not be considered as a community manager by a company? And so they responded How to choose the ideal community manager? International consultant Opinion of Juan Merodio Lecturer and consultant of international stature. Professor at prestigious business schools and universities such as Rey Juan Carlos, University of Barcelona, ESADE, among others.
I Believe That Experience
Creativity are very important, so on the one hand. I would look for a person who has extensive experience in managing social communities. Their integration into a digital business strategy. On the other hand , I would look for a creative person, who is capable of generating differentiated content of value. Creative that improves and highlights the role of the brand in social networks and therefore manages to generate greater engagement. The figure of a CM must be 50% focused on the company, 50% focused on the user. Strategist and one of the pioneers of. Inbound Marketing Opinion of Óscar del Santo Strategist of networks, social media and online and public communication.