Landing Page Elements That Optimize The Post-click Experience

Many digital marketers overlook an essential component in optimizing their ad campaigns: that the post-click experience is just as important as the pre-click experience. Ignoring the post-click experience is detrimental to conversion goals and is a major contributor to the alarming 70-90% landing page bounce rate . Potential customers may be persuaded to click on your optimized ad, but it’s a dedicated page with the right landing page elements that convinces them to convert . That’s because the landing page is where the conversion happens with a new process called post-click optimization. What is post-click optimization? Post-click optimization is the process of ensuring that an ad click leads to a conversion by directing visitors to a landing page that matches the ad message.

By optimizing the post-click experience, you’re encouraging the prospect to complete the desired action by clicking the CTA button on your landing page. Various landing page components can help with this, but before we discuss each one, let’s first Bosnia and Herzegovina B2B List an optimized post-click experience with a poor one. First, the Agency Platform landing page : Agency Platform_Landing page The abundance of text will likely overwhelm visitors and cause them to leave the page without evaluating the offer. Similarly, Minimal white space makes the page look busy, cluttered, and difficult to navigate. Plenty of exit links in the header and footer make it easy for potential customers to leave the page before they convert.

Call-to-action Buttons

Don’t stand out because they’re too small, colors don’t contrast, there are competing calls-to-action, and the copy is vague. Second, this one from Blue Apron : Blue Apron. The multi-step form broken down into shorter steps helps reduce friction on the page. In conclusion, The Facebook Sign Up option offers a faster alternative method of signing up for. Blue Apron using your Facebook profile credentials. Iconography, bold formatting, and minimal copy allow visitors to learn about the benefits of Blue Apron without reading a ton of text. With that said, let’s understand how you can improve the post-click experience. 5 landing page elements that optimize the post-click experience.

Bosnia and Herzegovina B2B List

No navigation links Since a landing page is a stand-alone page designed to promote a single offer. There shouldn’t be anything else clickable besides the call-to-action button. All landing pages must maintain a 1:1 conversion rate – a clickable element to complete a conversion goal. Pages with multiple clickable elements distract people from the conversion goal. Moreover, Allow them to click away from your page before converting. Ultimately, this redirects the customer journey and lowers your conversion rate. The Advertising Specialty Institute email landing page is a great example of a page with a conversion rate of 1. First the email ad, then the landing page: Advertising Specialty Institute_Ad Advertising Specialty Institute_Landing Page.

The Asi Logo At The Bottom

Of the page there are no hyperlinks, not even to the home page. No header or footer navigation keeps visitors focused on the page. Blue CTA buttons are the only clickable elements on the page. The “Tell me more” anchor tag improves the user experience. The “Submit” button helps leads meet the conversion goal . Take a cue from this page and keep visitors focused on your offer by maintaining a 1. 1 conversion ratio by removing the header, footer. Any extraneous links. Most importantly, Message matching is the process of matching the main message of your ad. That of the corresponding landing page. That includes the email title and landing page, images, primary brand colors, and of course, the promoted offer.

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