How The Right Brand Persona Leads To Profitable Ecommerce Emails

You can’t do it all as your business grows. There is likely to be more than one person writing emails to your customers. To truly connect with customers and prospects, many businesses rely on research and buyer personas. E-commerce emails are most effective when they build trust, and it’s hard to build trust with a variety of different voices. If one email is short and to the point, but the next is full of flowery adjectives, it can create a confusing experience for your customer. The solution to this problem is a strong brand. One of the reasons email is so effective for conversions is because it gives you the opportunity to personally connect with your customers. And it’s true, you need to have a good idea of ​​who your ideal buyer is if you want to write profitable eCommerce emails.

At the same time, if you don’t use a great brand personality to communicate with that ideal buyer, you’re missing out on building relationships that deliver long-term ROI. What is a personal brand? If your logo is the face of your business, your brand UAE WhatsApp Number List is its character. For many companies, brand personality begins with the founder. But depending on your brand, you may find that the founder is not the person your ideal buyer will connect with. So your team will need to think outside the box to develop the right brand image for your content, especially your e-commerce emails. Some may start their brand personality with an archetype like the caretaker.

However, This Strategy

Can cause problems. Like any great buyer persona, a winning brand persona must be specific. It must feel real to your customers. With that in mind, approach building your brand image the same way an actor approaches a new role. You may want to start by answering the following questions:  How old is your brand image? What was your experience growing up?  Does your brand persona have any hobbies?  How big is your family? Who are your best friends?

UAE WhatsApp Number List

What does your brand persona want most? How do they try to get what they want? Do they stand out or blend in? Once you’ve finished this exercise, it’s tempting to remove all the “bad” qualities from the character you’ve written. But it’s a good idea to leave what improv actors call “opposites.” Likes and dislikes Your brand personality is not about fitting in everywhere or appealing to everyone. Most of us don’t join all the clubs or follow all the Instagram accounts. Your ideal client has likes and dislikes, personally and professionally. Imagine what they would be for your brand. Along with the likes and dislikes of your target audience, think about what would be out of place in their world.

Use That Knowledge

To further refine your brand image. For example, if your ideal buyer is a teenage girl who loves serious pursuits like youth ministry, yoga, and holiday shopping, a brand character that relies on sarcastic humor may not be right for you or you should use it. with moderation. Build your brand image You also want to create a brand image that your customers feel like they can talk to. It’s great to talk to a confident seller who knows all the answers when you’re ready to buy or looking for peace of mind. That said, if you have a problem and want help or advice, you’d probably want to talk to someone who knows how to listen.

Leave a comment

Your email address will not be published.