Twitter is one of the most important social networks in the world. Perhaps you have your personal profile and you share or retweet news or content of your interest, but this social network goes beyond that. If you have a small business or want to start creating recognition for your brand, you need to know what benefits you can get, what uses you can give it and start creating and interacting with your company or brand profile as a professional. INDEX 1Twitter Basics twoBenefits of Twitter for your company 3Uses of Twitter for companies 4Interaction: the goal of Twitter 5The most common errors of business accounts on Twitter 6Before you start, create your profile 6.1elements of a profile 7What to tweet? 8Use of Lists on Twitter.
How to create your List on Twitter 9Twitter Analytics 9.1Twitter Analytics for Followers 9.2Analytics for tweet activity 9.3Analytics for Twitter Cards 10Twitter ads 10.1Quick Promote elevenTwitter Cards 11.1Using Twitter Cards 11.2Where to create my cards on Twitter for companies 12Tools to maximize the benefits of Twitter 12.1 To manage and monitor 12.2 For analytics 12.3 To interact 12.4 To search for Trending Topics 13 The 10 commandments Finland Email List Twitter 14 Dare to create a twitter account for your company Basic concepts to better understand Twitter What would be a guide definitive without the basics! Here I leave you a short glossary so that you better understand this post and let’s go hand in hand. hashtag.
The Word That Can Be Searched
Directly for its results by clicking on it. These are usually popular words or short phrases. They use the # symbol. Lists. It is a group of selected accounts that groups their content. Mentions. Form in which another user is called by tagging him. It is also considered a mention in response to someone else’s tweet. Direct message. Private messages that you can send to another person. I like. Heart button to the right of a tweet. It is used to assess the content of the profile. Retweet. Tweet from another profile that you forward to your followers. Follower. Account that follows your profile to receive your tweets on their timeline. Following. They are the people you follow from your profile and you can see their tweets in your timeline. Timeline. Chronology of the tweets generated by the profiles you follow in real time.
trending topic. Popular Topics or Hashtags at the time of the query. Tweet. It is an element composed of text, images, GIFs, videos or URLs. Benefits of using Twitter for your business There are many benefits that small, medium and large companies obtain when using Twitter. The main one is that it creates a direct and fast communication channel between your company and your current customers. I share some of the benefits of Twitter for any company: Take advantage of trends. Twitter allows you to know what are the relevant topics that your audience is talking about. It will allow you to participate in a useful way among your followers.
For Example, If You Have
A hotel and you see that in the trends there is a hashtag like #Today I can, write a tweet where you include the trend: “#Today I can relax in the pool” and add a photo of the hotel pool. Offer customer service. According to Twitter, for 85% of the followers of small businesses on Twitter, it is relevant that they offer customer service from this social network. Continuing with the example of the hotel, through Twitter you can promote discounts or packages, respond to comments and doubts that are generated or even generate reservations. Create relationships with potential customers. Start or participate in conversations that are of interest to your company and create connections that can be something else in the future.