Initially, social networks were as platforms to be in contact with distant people. Nowadays, its use has taken a turn and has added a tool in which companies are given the opportunity to stay in contact with their audiences, generate interaction, learn from them and evolve based on the needs of people . A few years ago, Instagram for companies was launched, although in the beginning this function was limited to large companies, today it is available for any business. In this article I will show you the tools that Instagram offers for companies. INDEX 1What is Instagram? 1.1A little history twoShould my business be on Instagram?
3Differences between personal profile and company profile 4How to activate Instagram business profile 5How to advertise on Instagram for businesses 5.1Turn your posts into ads 5.2ad types 5.3Recommendations for advertising 6Instagram Haiti Email List for businesses 6.1Content analytics 6.2Analytics of your company profile 7Contests and promotions to attract followers 8hashtags 9Use of videos on Instagram 10What is Instagram stories? 10.1How to create a story on Instagram To start, what is Instagram? I suppose you know this social network perfectly – yes, it is the one where people upload and upload photos and videos – because today it is one of the most used, according to the latest Annual Study of Social Network 2017 it is in fifth place after Facebook, Whatsapp, Youtube and Twitter.
Its Launch Was In 2010
And by 2012 it already had 100 million active users, in the same year it was bought by Facebook. Today, Instagram exceeds 600 million active users. One of the characteristics that stood out the most in its beginnings is the square shape of the photos, honoring the Kodak Instamatic and Polaroid cameras, although currently the images can already be vertical or horizontal. Among the latest news that they launched are Instagram Stories –later I will touch on this topic- and Instagram for companies. And from this last one I bring you a lot of material So let’s get down to business. You may be wondering, should my company be on Instagram?
The answer to this question depends on different aspects, but basically the objective of your social media strategy is what will determine whether or not your company should be on this platform. Another important factor is your target audience . Instagram is a social network that is mostly by young people between 16 and 34 years old. Although it is also important to take into account that it is a totally visual social network. So you will have to take good care of your communication plan and that your photography staff properly highlight your product or service. So, if your audience is between 16 and 34 years old and you know how to handle visual communication. I would recommend creating an Instagram profile for your company.
Personal Profile Or Company
What is the difference? If you have ever wondered what the difference is between a personal profile. A company profile, pay attention to this comparison. Normal profile: The bio does not have a contact button. Personal profile does not show business category In a personal profile you cannot access. The profile analytics Company profile: Company bio includes a contact button. The company profile does show the category of your business. Example: TV show The company profile has access to statistics to analyze the effectiveness of the profile It is important. If you have a personal profile, that you make the switch to an Instagram profile for companies. Especially since it gives you tools to measure the results of your management.
