The coronavirus outbreak has caused a major change in how the nonprofit industry works. Charity events are no longer feasible, most events are moving online and video conferencing solutions are being widely adopted. When it comes to fundraising for nonprofits, communication still plays a vital role; getting the word out is important. Since your nonprofit handles things internally, this is also the time to really optimize your email marketing. You may want to address the current situation, ask about the well-being of your donors, or let them know how much you appreciate their help. Much of your audience may be going through difficult times, so it’s important that you choose your words carefully. Your emails may not always be a “solicitation,” but it should all come down to fundraising for your cause.
In this article, let’s explore the 11 email fundraising best practices you can add to your efforts. timing it right Time is of the essence when it comes to sending your emails and getting it right will definitely require some work on your part. There Chile WhatsApp Number List numerous tools and software out there to tell you the days and hours during which you get the highest open and click rates. In-depth research and a deep understanding of the entire process will help you navigate through it and get more answers. Fundraising for nonprofits really requires reaching the right people at the right time.
Correct Timing Also
Includes the fact that you send the correct message at the correct time; For example, if a Covid-19 update comes out that could affect a section of your audience, reach out to them soon, address the news, and voice your concern. grateful attitude When you are grateful and happy, you spread positive vibes and eventually attract more people and donors. Therefore, a message of thanks is essential. The recipients of your emails may be recent donors or even older ones, but thank them anyway. Thank them for being so generous to your nonprofit in the past and helping to carry the mission forward. The truth is that donors open up even more when they feel appreciated. Relevant updates These are mainly event updates. As I mentioned in the introduction, many events have moved online.
In doing so, the need for proper communication and updates arises. Talk about your event online and include updates in your email. Tell your audience about your online event and its details Provide information on how they should attend the event and provide links. Send reminder emails reaffirming your mission Your “why” occupies the most important place in your organization; you started because of it and the donors supported you because of it. There is no way to get away from your reason for doing what you are doing. So, remind your audience of your mission and how, with their help, you were able to get here. Focus on the emotional connection and what you ask of your followers should lead you to your mission.
Let Your Supporters Know
The role they play in raising funds for your nonprofit. messages of comfort These are tough times and everyone needs inspiration in one way or another. You can focus on the following while composing your message: The problems are real, but the hope and help are too Your nonprofit stands with its supporters Things will get better with time Share inspirational quotes Use of images Photos and images make your communication material more attractive and instantly grab attention. Choose images that match the content of your email, but remember to keep the number of images to 2 or 3 per email. Provide some blank space for the email to look and stay clean and not overdone.