Email Marketing Trends To Follow In 2020

It is fair to say that predictions often do not match reality. Remember when Bill Gates predicted the end of spam in 2006? Still, there is great value in analyzing the current business environment and looking for trends to guide you as you make marketing decisions. With that in mind, I hope you enjoy our predictions for the top email marketing trends we expect to see in 2020. We’d love to hear your feedback, did we miss anything? Email marketing will grow in importance as the social media landscape changes Trust in social media companies is declining.

Sailthru found that nearly half of all consumers plan to delete at least one social media account in the next year and 40% of people say they deleted a social media account in 2017 because they didn’t trust the platform with their personal information ( 2018 Edelman Trust Barometer). While social media isn’t likely to go away, marketers are realizing Burundi B2B List relying too heavily on social media is risky. Social media managers learned the hard way that organic reach was a setting Facebook could easily tweak when Facebook tried to monetize in 2012 and organic reach plummeted.

Between 2012 And 2014

The “organic” scope You can still pay to reach people, but AdStage found that Facebook CPMs (cost per thousand ad impressions) increased 90% year over year from 2018 to 2019. Hardly a sustainable rate of inflation for marketing budgets and this trend that has continued for the last time. several years. Email has consistently remained the primary channel consumers prefer when receiving offers from brands. Also, as the size of the list increases, the cost to reach your subscribers does not increase significantly. Because of this, we expect businesses to invest more in building their own email databases. Improving their email programs in 2020. Wider use of AI / predictive email marketing 2018 and 2019 were predicted to see massive growth in the use of AI and machine learning technologies.

Burundi B2B List

While AI hasn’t always landed as hoped, it has taken on a larger role in. The everyday lives of marketers in 2019 and this is likely to continue in 2020. Predictive analytics is making micro-segmentation cheaper and less labor intensive. Real-time dynamic personalization has become more accessible to small marketing teams. Marketers are writing higher converting emails and subject lines guided by AI. Machine learning is helping marketers improve email timing. Additionally, predictive email marketing can also help marketers reduce churn by identifying which contacts are most likely to unsubscribe.

Ai Brings Smarter Spam Filters

“On average, 24.16 percent of email, or one in four messages. Was delivered to spam folders on a monthly basis in 2017. That’s almost 6 percent more than in 2016 and 17 percent more. Cent more than in 2015 .Data from EveryAction’s nonprofit deliverability study As we predicted last year. Email service providers are increasingly using artificial intelligence to combat spam. Google announced in early 2019 that they had built Tensorflow into their spam filter. Allowing them to block an additional 100 million spam messages per day. From Google: “It also helps us customize our anti-spam protections for each user; what one person considers spam, another person might consider an important message (think newsletter signups or regular email notifications).

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