The best things in life always come in pairs: macaroni and cheese for dinner, red wine and candlelight dinner for a romantic evening, or Starsky and Hutch for great detective action. Similar is the association between an email campaign and its associated landing page. One is incomplete without another. While we’ve been talking about the leaps and bounds that email design trends have made in the past year, it’s equally important to learn about how different brands have been revolutionizing the frontier of landing page design trends. Current trends in landing page design #1 Two Tone Gradient Backgrounds Whimsical landing page design Click on the image to view the page.
By creating contrasting backgrounds, designers enhance the focus on the object in the foreground. By adding a two-tone gradient as the background color, the focus stays on the foreground, but the visual appeal of the background is enhanced. Additionally, Whimsical added simple geometric shapes to add extra visual appeal. #2 Extensive use of Belarus B2B List space LogoMaster.ai landing page design Click on the image to view the page. Whitespace is a designer’s best friend as it says a lot with nothing. On the Logomaster.ai home page above , the first fold is a distraction-free user interface. Also, the title directly answers the question the visitor has, and easily converts the visitor by asking them to try your services with a single field form.
Illustrations Landing Page
Design Click on the image to view the page. Websites tend to use stock photos to showcase their products and services, but these photos are hampered by representing certain abstract and conceptual ideas. In such situations, illustrations are the superheroes through which the visitor can better visualize their concepts. This homepage from district0x , has used a background with geometric shapes (trend #1) evenly spaced with ample white space (trend #2) to highlight their illustration. #4 zig-zag design Disqus landing page design Click on the image to view the page. Visitors tend to scan your page content hoping to find keywords that answer their queries. Based on various tests conducted, it was determined that people generally tend to follow an “F-shaped” pattern.
So, by laying out your content in a zig-zag layout. Your visitors will have an easy eye-scanning path, making their search easier. Disqus landing page has a background with geometric shapes (trend #1) evenly spaced with ample white space (trend #2) to highlight your illustration (trend #3) with a zig design -zag for easy reading. #5 Headlines that reply “I want to…” or “I want to…” Most visitors will come to your page looking to find an answer that starts with “I want to…” or a variation of it. By shaping your headline to respond to such queries. You significantly reduce your bounce rate and in turn improve conversion rates. This Uplers landing page has a bold headline that connects with prospects as soon as they visit the page.
Subtle Request To Participate
Forms Subtle two-step signup forms are the best way to get polished leads. Brands are becoming mindful of the way they ask for email addresses. With a two-step signup trend, brands use a button or link on the landing page. Clicking which visitors find a new signup form. The visitor can also be redirected to a new landing page with a detailed form. This Leadpages landing page displays the form when the visitor clicks the RSVP CTA button. This way, only those who are genuinely willing to attend the webinar will register. #7 Parallax Scrolling: Curiosity. Surprises and Fun Lazarev landing page design Click on the image to view the page.