Marketers around the world are trying to reach subscribers in unique ways, across multiple channels, and at the optimal time. However, subscribers have multiple options to unsubscribe or unsubscribe, and marketers need to be careful when selecting subscribers for emails. To help solve this problem for marketers, Salesforce Marketing Cloud has provided multiple options within Email Studio such as All Subscribers List, Publish List, Suppression List, Exclusion List, Exclusion Script, etc. The above lists provide options for marketers to target or suppress subscribers across several separate lists. This, in turn, reduces the chances of the subscriber unsubscribing from a specific list and increases the chances of poor deliverability and bad reputation issues.
Contacts and subscribers are two terms interchangeably in Salesforce Marketing Cloud conversations. However, they have a different concept and serve a different purpose. Contacts are people stored in the Salesforce Marketing Cloud database and will receive messages through any Marketing Cloud channel. This is also the storage unit in the Marketing Cloud. Subscribers, on the other hand, are a subset of contacts in Marketing Cloud Cambodia WhatsApp Number List are stored within Email Studio. Subscribers are people who have opted in to receive messages through channels like email, SMS, MMS, push notifications. In this blog, we will explore the All Subscribers List, Post List, Exclude List, Suppress List, and Exclude Script in detail, along with their relevant use cases and best practices.
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Of SFMC experts to help you manage your email campaign All subscriber list Individual customers within Email Studio are known as subscribers. All Subscribers List is the master list of all subscribers within Email Studio who will receive emails from Marketing Cloud through channels such as email, SMS, MMS, or push notifications. The All Subscribers list contains details about the subscriber’s attributes along with their subscription or unsubscribe status. Here are the key values in the All Subscribers table: 1. Subscriber Key – This is the primary key in the All Subscribers table and is to identify each individual record in the table. 2. Status – This column contains the various deliverability statuses of the subscriber and helps Marketing Cloud decide whether or not to send an email.
There are 4 values in the status column, and they are below with a description. Active Subscriber with status as Active will receive emails delivered from Salesforce Marketing Cloud. Unsubscribe: Subscribers who have to be from the subscriber list. Moreover, Those who have opted out of receiving email communication will not receive future emails from Marketing Cloud. If the email has not been or by the subscriber. The email has not been or by the subscriber.
Email Address This field
Stores the individual subscriber’s email address to which Marketing Cloud will send the email. Best Practices : The All Subscribers list is one of the crucial tables within. Salesforce Marketing Cloud and should within the framework of best practices. One of the essential considerations is choosing the subscriber key within the All Subscribers table. The key factors that define the choice of subscriber key is the complexity of the data model. Assume that the data model is relatively simple, that is, only Email Studio is for the client. Most importantly, In that case, an email address chosen as the subscriber key in the All Subscribers table. However, this solution will not accommodate complex scenarios where an individual subscriber has multiple email addresses.