What Is Community Management [Complete Guide]

The management of social networks or community management is not just about your company’s social networks, so it is important that you know what it is, what the types of management are and how to implement it in your brand. In this article I will explain everything about it. INDEX 1What is community management? twoTypes of community management: SPACEI model 2.1S: Customer Support / Success 2.2P: Product Ideation, Innovation, and Feedback 23A: Acquisition and Advocacy 2.4C: Content and Programming 2.5E: External Engagement 2.6I: Internal Engagement 3Should you hire an agency or external? 410 Advantages of applying community management in your company 5How to implement it in your company?

6Tips for managing digital communities 77 Tips to get the results you are looking for Let’s get started! What is community management? Community Management separator Community management is a methodology that combines online Greece Email List offline actions and strategies, so that companies build meaningful and lasting connections with their customers, prospects, partners and collaborators. It uses a set of activities focused on building and managing a community. In this methodology it is vitally important to connect with people to increase the number of interactions with your customers, your conversion rate and your sales.

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In handy to help your audience members, followers, and customers when they need it. In addition, it will allow you to strengthen the user’s trust in the brand. Those responsible for carrying out community management activities are the community manager and the social media manager. They provide the focus, strategy and human sense to the community in your company’s social networks. But how? There are many ways to do it and each has its advantages. Keep reading and learn about the types of community management that exist, so you can determine which one you should apply in your company. Types of community management: SPACEI model The SPACEI model helps you define the commercial value of your community, reduce the costs of customer service and advertising campaigns.

In this model there are six main types of community management that I will show you below: Infographic types of community management: spacei model. S: Customer Support / Success Currently, users have more options to make their purchases, so how can you make your company stand out and gain the trust of users? Very simply, make sure you support your followers and customers when they need it. For the customer to be successful in their search, your company must answer their questions and challenges. Create spaces where it is easy to provide these solutions to your users . For example, in virtual communities or forums.

Apple Support Community Screenshot

Product Ideation, Innovation, and Feedback Sometimes you think you know everything about your product. But do you know why people actually use it, who and why? The only way to know the answer is by listening to their opinions. That’s why it ‘s important to get feedback from the people who use and test your products. You can listen to their opinions through surveys, comments or messages on social networks. Thus, you can improve and innovate your products and services. Screenshot of the Starbucks Ideas page as an example of product ideation, innovation and feedback A: Acquisition. Advocacy The advertising that promoters do for you helps you generate new sales opportunities.