Any marketing expert knows the importance of maintaining an active Twitter profile. It may seem obvious, but any company or brand must take care of its image on this social network and share content to create a communication channel with the customer or user. For this reason, Idoia Sánchez from Tweet Binder will explain in more depth one of Twitter’s most useful tools: Analytics. It is vital to share that content but just as important is to analyze the impact that these messages have among your followers. Through Twitter Analytics, you will know the statistics of your tweets and audience and through a Twitter monitoring tool, you will be able to go further and measure hashtags and campaigns.
INDEX 1What is Twitter Analytics? twoWhy should you visit your Analytics Dashboard? 3Twitter Analytics Dashboard 4How to use Twitter Analytics 5Analyze hashtags with Tweet Binder 6Measure the impact among your audience What is Georgia Email List Analytics? Twitter statistics will help you better understand the impact of the content you share on this social network. You send messages to our followers but… What effect do they have? What types of posts have the most engagement?
Thanks To The Twitter
Analytics panel, you will not only be able to discover the general statistics of your account on a monthly basis, but you will also have access to the highlights of your account and the audience information panel, which contains important information about the people who follow you on Twitter . Why should you visit your Analytics Dashboard? Sending tweets and interacting with the audience is necessary, but it is just as important to analyze your account and its content to assess if the objectives are being met. Thanks to Twitter Analytics, you will be able to know the impact of all our actions.
Knowing the statistics of what you have already done, you will have information to assess its success, make decisions and even. If necessary, rethink your communication strategy. In addition, all this information can be exported in Excel format to be able to work on it more easily. Quickly within the analysis of results. Twitter Analytics Dashboard: Platform Sections. The Twitter statistics panel is very intuitive and is divided into the following parts: Start, Tweets, Audiences and Events. Each one of them shows very useful information for your analysis that I will detail.
Start Within The Home Panel
The general statistics of the last 28 days and the comparison with respect to the previous period appear. Specifically, you will be able to know the total number of tweets sent, the impressions that these tweets have achieved. The visits to the profile and the mentions received, as well as the total number of followers of the account. Below are the milestones of the account so far this month (and previous months if we scroll). Preview a home section in the Twitter Analytics dashboard Specifically, you will discover our main tweet, the main mention. The most important follower and the tweet with the main audiovisual content.