What It Takes To Create A High-converting Landing Page

Creating a high-converting landing page isn’t as difficult as marketers make it out to be. But it surely takes some smart work and strategic thinking. And if done right, the rewards can be very lucrative (to put it mildly). Consider the case of how a single landing page helped Moz add $1 million to their annual revenue. Even if you can’t get a jump in conversions worthy of a case study, a modestly converting landing page can be a key building block to online success. This is because while the average conversion rate across industry verticals is 2.35%, the top 10% of companies with high-converting landing pages can even see a rate of 11.45%.

Closing this gap may mark a sea change in the fortunes of your company! What is a landing page? As the name suggests, a landing page is the first page on your website that a visitor will land on from search engines, emails, social media, or other online sources. It is the best place to present your products or services to your visitors and encourage them Indonesia WhatsApp Number List take the desired action. This action could be registering on your website, subscribing to your newsletter, or even making a direct purchase. Since most of the landing pages are created specifically to market products or services, they play a crucial role in increasing the conversion rate.

That Is Why It Is Essential

To create one that offers clear and focused information along with a CTA that is in line with the result you want to achieve. The metrics collected through your landing pages are vital to evaluating the success of your marketing initiatives. With so much of today’s marketing effort focused on increasing traffic and converting visitors into leads, the role of landing pages in driving business growth is quickly becoming indispensable. 4 things to consider for a high-converting landing page Now that you understand how crucial high-converting landing pages can be to driving business growth, you’ll want to evaluate your own. But before you start creating a landing page from scratch or reviewing an existing one, ask yourself the following questions: 1. Who is my audience? Your average customer probably interacts with a dozen other websites every day.

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Why should you spend those extra 2 minutes on your landing page to engage with the desired call to action? Knowing your target audience better will help you drive engagement by using only the right page elements. 2. How do they get to my landing page? A one-size-fits-all approach doesn’t work well for lead conversions from landing pages. Hubspot reports that websites with 40 landing pages generate 12x more leads than those with just 1-5 landing pages. The message on your page should take into account where the visitor is coming from. A different landing page is warranted for visitors from search engines and social media platforms for better conversions. 3. Who are my competitors? Monitoring industry trends and what your competitors are doing is just good business sense.

Why Not Apply It To The Creation

Of your landing pages as well? Before you create your own, assess what your competitors are doing differently and if it’s working for them. Then you can learn from their successes and failures to create standout landing pages. 4. What is the objective? What do you want your visitors to do when they land on your landing page? Fill out a contact form, sign up for a newsletter, register on your website, or make an immediate purchase? It is essential to clearly define this final objective. Only then will you be able to create a clear and concise call to action. Guide to creating a landing page that converts With so many elements and even more options to fill these elements, web design can be a tricky business. While you should define it for your entire website, it’s even more important to get it right for your landing pages. After all, these are often customers’ first point of contact with your business.

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