Today, with social networks, you find a magnificent opportunity to increase your marketing results, however, there are some factors to take into account in each network, today I would like to leave you with some of the classic mistakes when advertising on Facebook that could , if not spoil your social media efforts, at least noticeably lessen their impact. Learn what mistakes when advertising on Facebook could affect the performance of your campaigns. 1.- Not defining the purpose of the ad. Personally, I don’t really like Alice in Wonderland, but there is a phrase that I love and that perfectly exemplifies this common mistake: if you don’t know where you’re going, it doesn’t matter which way you go. And not knowing where you want to go is one of the classic mistakes when advertising on Facebook.
But what does a story have to do with all this? Everything you tell on your networks, in one way or another, constitutes the script for your company’s film on social media. Not having a well defined what it is that you intend to achieve, that is to say, what Malaysia Email List your objective of carrying out a specific campaign on Facebook, is the equivalent of not having an idea of where you want to go and therefore what steps you should take to obtain it.
Being A Little More Specific
For example, if your company has several services or products, let’s say it was a training company that gives different workshops and courses both for the general public and for the business sector, what would be your objective of being on Facebook to start? Let’s say you want to use social media to increase your leads, okay, then for each course or workshop you teach what you want to get are interested contacts. So far so good, but why would it be a problem if you don’t define it well? Well, if what results from an ad is the generation of leads, but you don’t define it and decide without rhyme or reason to create an ad announcing the name of your company and a motivational phrase, what do you think would happen?
You would probably get a like on the post or the ad -as the case may be-, a comment, even a share. Is that going to help you? If your objective was positioning, I would say yes without hesitation, but if you do not have a clear objective, you will not be able to know if your marketing efforts are succeeding, since you will not be able to measure the impact if you have not identified what it is that you want to achieve. . Having clear the objective of your ads on Facebook, you can measure them and thus evaluate if they are working or not. If you don’t know how to advertise on facebook , <<check out our article for newbies. 2.- Not defining the target audience for that specific campaign.
Going Back To The Same
Example of the company that has courses for end users and businesses. It turns out that your courses are diverse and so are your segments. So that, although the general objective of your social media campaigns is to obtain leads. Each advertisement in Facebook must have a specific target audience defined. That is, it is important to define the people you want to reach, the basic factors are gender. Age, geographic location, that is where interests, behaviors, advanced demographic characteristics. Studies, among others, come from. If you don’t have a clear target audience. It would be easy to create an ad for an industrial safety course. Tell Facebook to show it to men and women in general, without further information.
