Did you know that if your email list contains 10% or more invalid addresses , email service providers may deliver less than half of your emails? If your open rates have dropped recently, it could be because the emails you sent never made it to the inbox. Email verification tools may be part of the solution to this problem. “But I got my list through inbound marketing, no problem!” you say. Guess what, after just twelve months, 21% of the average B2B email list will no longer be valid. While the numbers are better for B2C lists, email list quality degradation is still a serious concern. Keep this in mind too, Jupiter Research found that over 20% of email logs contain errors .
This adds another set of invalid emails that could potentially be lurking in your list. Emails that bounce, are blacklisted, or have become spam traps will hurt your list regardless of their origin. Check out the articles below for more information on Albania Email List emails become spam and how to make sure your emails make it to the inbox: Email domain reputation: Are your emails going straight to spam? How spam filters work (and how to prevent emails from becoming spam) Who Should Use an Email Verification Tool? Bad emails increase bounce rates, complaint rates, and ultimately put you in bad shape from email service providers. Over time, your list will become stale.
Also, Your List May Be
Shoddy from the start if you bought it, it came from partners, or it’s just old. All email lists need regular cleaning. However, if you’re getting your leads through inbound marketing, regularly sending to your list, and weeding out addresses that stop engaging, you may be able to maintain a healthy deliverability without the need for an email verification tool. Types of email verification tools All email verification tools have the same purpose: to remove questionable or invalid emails that can hurt your deliverability. The differences between the tools boil down to integration type, ease of use/features, checks performed, accuracy, support, and price.
Let’s look at the three main types of email verification tools: Bulk verification tools Upload a list, see which emails are good, which are invalid, and which are risky. This is how bulk email verification tools work. Some tools require you to upload a .csv, but if you’re using any of the larger marketing automation platforms, the process will usually be somewhat automated. Bulk email verification tools are useful if you have an old or purchased list that you want to verify, but you’ll still risk severely damaging your deliverability by sending a large number of emails at once. Consider limiting your submission if the quality of your list is in question.
At Least That Way
You can pause sending if your bounce rate is still unacceptably high. Real-time verification tools Real-time email verification tools allow you to verify. Emails at the point where they are collected. Using a CAPTCHA followed by a double opt-in will achieve a similar result, but you’re still sending at least one email to the invalid email address. Plus, if someone enters an invalid email by mistake, a real-time tool will catch the error so you don’t miss out on conversions simply due to typos. Continuous / automated verification tools Email lists, particularly B2B email lists, generally age very poorly. Automated email verification tools regularly scan your email database. Alert you when a list needs cleaning or, in some cases. Automate the cleaning and removal process based on your settings.