Who start to prefer to buy

Competition and become the main choice of your potential customers. It is necessary to develop thought-provoking actions that deliver value to people . Rewards marketing acts directly on the motivation of these consumers. Who start to prefer to buy from companies that deliver added benefits to the product or service they sell. “consumers indicated that the most impactful ways a brand can interact is by surprising or pleasing them and making the act of shopping more comfortable”. Indicates the hello world report . And that convenience can promote trust between the two sides of the relationship. But how does rewards marketing help create this scenario? It acts like a value chain: the brand offers a reward to encourage a certain action; the customer performs the action (buys a product. Or responds to a post-purchase.

Satisfaction survey. For example); the brand thanks you for the action with the reward offered (gift cards at other stores. Free services. Participation in sweepstakes. Discounts. Etc.); the Ecuador Cell Phone Numbers  consumer understands that part of the amount invested in the action returned to him; so he feels valued by the brand and can be motivated to buy again . At a next opportunity. This strategy applies to all stages of the sales funnel : from attracting new customers to encouraging those who already have a relationship with the brand to buy again . Sales funnel according to the book marketing metrics: the definitive guide to evaluating marketing performance . A first-time customer is 50% likely to make a repeat purchase. While 80% of those who return once tend to purchase a third time. This means that the more returning customers you.

It is necessary

Have. The less you will need to spend on attracting and converting new customers. But rewards marketing techniques only bring good results to the company when they seek to know the interest of their audience in depth and then promote rewards that motivate them to buy. And what are the benefits of using rewards? The simplest and most straightforward answer is: they grab consumers’ attention and reduce the friction associated with decision making . Successful rewards marketing actions consider the public’s profile when designing and publicizing the benefits offered. Which increases the chances of encouraging them to buy. This is done by analyzing user data. Some consumer insights that can guide brands to adapt rewards are.

Ecuador Cell Phone Numbers

Middle ages; salary income; genre; interests and consumption habits. This information can be collected and verified with the implementation of data driven marketing . Through actions such as questionnaires and tracking of navigation cookies. All this customization has a very low cost for the company. But generates a significant return. What’s more. Rewards are actions that are easy to incorporate into sales promotions and. On their own. Can generate very persuasive ad copy triggers. Increasing the click-through rate and roi on your campaigns: “get an exclusive freebie after your first purchase” “choose from several benefits for every r$150 in purchases” “buy now and receive discounts at over 1000 stores” operationalization is also facilitated because the rewards system can be fully digitized with the help of platforms like minu . Thus. Benefits are delivered to the consumer instantly. Minu platform but once.

The less you will need to

Consumers are responding well to rewards. What is the real impact of these actions on companies’ daily lives? Implementing rewards marketing brings several benefits to the brand. Such as: increased sales in less time; incentive to repurchase and growth of loyalty; recovery of lost customers; increase in the average ticket; decrease in churn rate; shopping in periods of low demand; brand value; market competitiveness; approach between company and customer. How to use rewards at each stage of the sales funnel? Rewards marketing is a versatile strategy that can be applied at any stage of the sales funnel to influence consumers’.

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