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Someone clicks on your ads. Cost-per-impressions (CPM) bidding: You pay for every 1000 impressions on your ad. Automatic bidding: linkedin automatically determines your bid type to maximize your budget and reach campaign objectives (CPC or CPM). Once you determine your budget and bidding. You can move on to your schedule. With your schedule. You’ll want to determine when you want your ads to run. Think about your target audience and when they’re most likely to see your ads.

You Want to Adjust Your

Bidding strategy as needed. If you choose to do CPC or CPM. You may need to adjust your bid amounts to generate more clicks for your budget. You can try modifying your bid amounts to see how your ad performance changes. When you look at your ads. You may find that you aren’t Ghana Phone Numbers your budget the way you want. If so. Consider switching to automatic bidding. That way. You put linkedin in the driver’s seat and allow them to maximize your budget for you. 5. Test your ads to improve them Next on this list of linkedin ad best practices is to test your ads.

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The First Copy of Your Ad

Won’t be the best version. You must test your ads to ensure you’re putting out the best ad to help you reach your goals. When you test your ads. Only test one element at a time. Testing one element at a time ensures that you get clear results regarding how your changes impact your ad performance. Testing your ads will help improve ad performance and drive better results for your business. 6. Monitor and measure your campaign success Last in this linkedin paid advertising guide.

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