Has your average email open rate recently plummeted? There’s a good chance your content isn’t to blame. If you’ve started wondering, “is my email turning into spam?”, you’re on the right track. Your real problem is probably not the content, it’s more likely that the email domain’s poor reputation is causing poor email deliverability. Did you know that 21% of legitimate marketing emails never make it to the inbox? For senders with the lowest email sender reputation scores, less than 1% of their email gets! So how can you improve your email domain reputation? How do you make sure YOUR emails are not the ones that end up in SPAM? Let’s find out.
In this article, we’ll first look at what tools you use to diagnose a domain reputation issue, and then how you can troubleshoot your problem with emails being sent as spam. For a deeper dive into why emails turn into spam, check out our post: How Spam Filters Work (And How to Prevent Emails From Turning into Spam). Tools to check the Aruba Email List of your email domain Google Postmaster Tools – Setting up Google Postmaster Tools is highly recommended for anyone serious about email marketing. It lets you see exactly where you stand with the world’s largest email inbox provider on metrics like spam rate, email domain reputation, and authenticated traffic.
The Only Downside
To Google Postmaster tools is that they require you to verify ownership of your domain to view your data. Sender Score by Return Path is probably the best known service that tracks the reputation of email senders. The reputation of your email sending IP addresses is on a scale of 0 to 100 on data from the Return Path Reputation Network. According to Return Path: “Senders with a score of 91-100 (the best possible reputation score) saw 92 percent of their messages to the inbox.” “For senders with a score of 70 or less, only a small fraction of messages were.” Talos Intelligence – by Cisco, Talos Intelligence ranks email senders from Good, Neutral to Poor. A good ranking means that there is minimal malicious or threatening traffic coming from your IP.
Reputation Authority – WatchGuard provides email protection and security against the most popular web threats. Reputation Authority also monitors IP reputation and will rate your domain or IP from 1 to 100. Barracuda Central – Barracuda Networks has a system called the Barracuda Reputation System that keeps track of the IP address histories of both spammers and good senders. With its search function, you can check the reputation of your domain with real-time results. They will provide ratings of “good” or “bad.” TrustedSource – A service managed by McAfee. TrustedSource provides a sender reputation score similar to the other tools.
An Easier Way To Test Email
Domain reputation While not very scientific, an easy way to get an idea of where you stand with different email. Providers is to sign up for your own emails with a new email address. I recently ran an experiment where I subscribed to the email lists of several dozen companies using. Several different personal email addresses to see where their emails would land. While some companies’ welcome emails landed in my inbox or promotions, many went straight to spam. Please note that these are welcome emails from well-known companies, and their first email went directly to my spam folder. It wasn’t a great start. I knew from previous research that all of these companies use the same highly respected. Marketing automation platform for email delivery and that none of them had a dedicated sending IP.